It’s finally happened. The awesome colleagues in Sainsbury’s Washington have pulled off a great version of the current Harlem Shake craze. Even better: it’s for Red Nose Day so watch it and donate!
The advertising campaign is dead – A must read article in the Harvard Business Review about how the campaign-based model of advertising, perfected over decades of one-way mass media, is headed for extinction. The Oreo moment at this year’s Superbowl is seen as just another reason why advertisers should act more like newsrooms, reacting to current events not only in real-time but with useful and appealing content. What to do? Create just the right piece of content at the right moment by bringing the day’s zeitgeist together with your brand ethos and your audience’s expectations.
Memories and brands – A fantastic and inspiring report by Franck Sarrazit, Global Director of TNS’s Brand & Communications practice about how we make memories and what that means for brands.
Bang with Friends – Remember the scene in ‘The Social Network’ where Jesse Eisenberg’s Zuckerberg hot-flipflops it back to his dorm to add the ‘Relationship status’ field to Facebook profile pages after realising that in real life, there’s no easy way to see if someone is available or not? Well, I can’t believe it’s taken this long, but there’s a new Facebook app called ‘Bang with Friends’ that takes things one step further. Boasting to have already generated 100,000 ‘hook ups’, the app allows you go through your friends and mark the ones you’d like to, well, bang. Unlike other Facebook apps, this one works in private, matching friends that have expressed a mutual interest in, you know, banging each other. Once matched, the two prospective friends with benefits are notified by email and go about their business…
Meanwhile, people on Facebook are hiring fake girlfriends so that they can change their relationship status to ‘In a relationship’ and make their lives seem romantically complete – even if it’s just virtual. WTF.
Social content that works – An excellent presentation by @JeremyWaite from Adobe about the social media purpose pyramid – or why social media does six things really well: emotional messages (entertain, challenge, inspire) and rational messages (inform, solve, educate). Jeremy notes that understanding what motivates people to share is at the heart of every successful social marketing campaign.
You could argue though that there should be one more element to the social media purpose pyramid, one that LinkedIn capitalised on these last few weeks. Social media provide you the perfect platform to brag about how great you are. A simple enough email then from LinkedIn to their users congratulating them that they are one of the most viewed profiles on the network. That ego boost was gratefully accepted and shared by many LinkedIn users, resulting in over 80,000 tweets mentioning individual greatness. TechCrunch takes a closer look at the LinkedIn email campaign (HT @tomparker81).
The King is hacked – Another week, another Twitter disaster. This week it was Burger King’s account that got hacked (apparently their password was ‘Whopper123’) and while it did get them 30,000 new followers in one day, it probably wasn’t worth the hassle/brand damage. Of all the many articles, Gizmodo probably has the best summary, including the wonderfully smug tweet from McDonald’s saying they had nothing to do with the hack. The lesson is clear: use a strong password, change it regularly and don’t use the same password for all your accounts.
How to create a strong password? XKCD has the answer.
A quick side note on hacking – this interview on the BBC with Jeff Jarvis was supposed to feed into the usual media panic of ‘oh my God, we’re all getting hacked’. It doesn’t quite go to plan. You can almost hear the Facebook PR team cheering in the background…
Also: is the Beeb really that precious that it feels it needs to cut an interview short because the interviewee has used such vitriolic insults as “crap” and “BS”?
Creative CVs – Could you get your whole CV across in 6 seconds? Aspiring journalist Dawn Siff has published her CV on Vine. Other recent advances in CV formatting have brought us Philippe Dubost’s Amazon page and Sonya William’s eBay page. Meanwhile, Enterasys – a wireless network provider – is considering applicants for a six-figure senior social media position, but no paper résumés will be accepted. Instead, the company has decided to recruit solely via Twitter.
And finally: You had one job.