Brandopolis: I came across this spectacular in-depth investigation of content strategy at top brands by @lydialaurenson: this epic, four part report covers everything from content strategy basics, how this obsession with content came about, to the hyper contextual future this trend of ‘all brands are publishers’ is heading towards. Chock full with case studies from some of the world’s biggest brands, I’d rate this as one of the best pieces of writing on digital content strategy I’ve come across.
If nothing else (and for you TL;DR fans) scroll down to the conclusions – best four bullet points you’ll read all year.
GrillMOL: A few weeks ago we welcomed @Ryanair to Twitter. You may recall that I wasn’t to impressed with their second tweet, outlining why they wouldn’t respond to customers: because, gosh darn it, there’s just too many of them.
This week, they decided to go from one extreme to the other: #GrillMOL was the official Hashtag used for a 1 hour 18 minute live Twitter Q&A with Ryanair chief Michael O’Leary.
I’ve had a quick look at some Sysomos data and the Q&A session from this week did put up some solid numbers: over 1,800 mentions, generating more than 4 million impressions. Interestingly, 72% of the audience was male – which, going by one of the first Tweets that MOL put out during the Q&A, doesn’t surprise me:
However, the majority of his responses had O’Leary responding honestly and quickly to a number large number of questions ranging from that annoying fanfare when their planes land on time, to their shockingly horrible website – all with a healthy does of self-depricating humour.
They thought it was so successful, they did it again today.
Gifpop! Everyone loves an animated gif. Well, I do. They’re particularly perfect for communicating specific emotions such as apoplectic rage, disgust or joy – often using scenes from films, TV shows or popular YouTube clips. Sites like the brilliant London Grumblr wouldn’t exist without them and online communities such as Reddit, 4Chan or Imgur – heck, the Internet – wouldn’t be nearly as much fun.
And no, it’s not just silliness.
Have a look at Zack Dougherty’s beautifully trippy gif art.
Problem of course is that these mesmerising, animated, forever looping, wonderful gifs only exists on digital screens.
Not for long though, as a Kickstarter project by @rachelbinx and @shashashasha that uses lenticular printing to bring gifs to life. Called Gifpop!, the service has already crushed its funding target of $5,000 less than 24 hours of going online – with over 400 backers donating over $15,000 (The Atlantic has more about how it all came about).
Jonathan Perelman from Buzzfeed doesn’t like banner ads: Or, to quote him: “You’re more likely to summit Mount Everest than click on a banner ad.” From the Guardian’s take on Perelman’s speech at the the Abu Dhabi Media Summit 2013 – it sounded like many other people in the room agreed with his view that banner ads are (on the way) out.
He goes on to talk about ‘native advertising‘ – that dangerous amalgamation of content and advertising – an area that Buzzfeed excels in and has earned them 85 million unique visitors a month.
Mobile or beer? Amstel, the Dutch Brewery company, has developed a clever little app that rewards you with free beer – if you don’t touch your phone for 8 hours. Called ‘Amstel‘, the app simply tracks how long you haven’t touched your phone.
Fast Company has more on the campaign – meanwhile, the question remains: could you go eight hours without touching your phone? (Or could you just turn it on when you go to bed and wake up to a free Amstel?).
Videos of the week: “Russell Brand, who are you to edit a political magazine?” So begins the interview on Newsnight between Jeremy Paxman and Russell Brand and my word is it good. That Brand is one eloquent customer.
Never not, part 2 – a beautiful 50 minute short film by Nike featuring some of the world’s top snowboarders, tricks, flips and a hell of a lot of snow.
A fantastic animation by Blank on Blank of an interview with Kurt Cobain on identity.
And finally: Workw*nkers