I watched the Eurovision last night. Accidentally. I’d never planned on doing it. I was at a friend’s place, celebrating his birthday with some fellow Germans (yes, there was much potato salad, see point 24 for why that is) and some Aussies and suddenly the telly was tuned to BBC1.
Tasty blogger relations: At Sainsbury’s, we cultivate a tasty relationship with around 100 food bloggers. Our delicious community is full of food obsessed people who love nothing more than rising to culinary challenges ranging from creating something with our by Sainsbury’s ready rolled puff pastry or sharing their kitchen hero recipes with us.
More often than not, @a_little_wine and I will sit there going through coverage alerts and fight the urge to lick our screens, so scrumptious are the creations from the community.
We refer to them as our food blogger community – but you could also refer to them as brand advocates. Which is why I thought this post about the power of brand ambassadors was a great summary of what these kinds of communities can do for a brand: generate trust, credibility, engagement and impressions – and I’d add a fifth to the mix and that would be high quality content. We regularly share creations from the community with our Twitter followers to inspire them to try a new product or recipe they might otherwise not have come across.
#TwitterIPO: Twitter’s share price went from the initial public offering price of $26 to $45 within minutes after shares were finally made available on the New York Stock Exchange. That means the company went from being worth $18bn to a wee bit over $30bn. CNBC reckons it’s worth exploring Twitter’s business model and prospects and whether “a community of ephemeral messaging” can morph into a serious, profitable venture.
Storify + Twitter: My favourite development of the week (besides Arsenal beating both Liverpool and Dortmund) comes from Storify. The go-to-tool when it comes to curating the web in just a few clicks has just made it easier to then share your digital collages with your followers by allowing a sort of slide show to embedded into Twitter. Extremely nifty and an excellent way to take advantage of Twitter embeds as it effectively allows you to go waaaaay over the 140 character limit in one tweet.
Who better to demonstrate than President Obama himself.
Is Facebook’s walled garden coming down? Facebook and Twitter are coming ever closer in functionality, freely copying features from each other. Facebook adopted Twitter’s hashtags, Twitter adopted Facebook’s way of displaying links. Twitter copied the share button with its retweet button. Twitter also copied the idea of the favourite button from Facebook’s like button. Twitter even copied the idea of an IPO. Sheesh.
The one big remaining difference between the two networks though is that they are at different ends of the public vs private scale: On Facebook users tend to share a lot of personal information with a smaller group of friends, while on Twitter users share very little personal information with pretty much anyone.
That big difference might be changing with Facebook’s announcement this week that it is removing an old setting called “Who can look up your Timeline by name.” This will mean that anyone will be able to look up your Facebook profile using your name and see what they already have permission to see. Facebook explicitly states that “removing this setting doesn’t change who can see your photos, status updates or other things you’ve shared.”
I do hope they keep that point of difference alive – I know I will be keeping my eye on Facebook’s privacy settings quite closely when this feature rolls out soon. Inside Facebook has a 5 step guide to protect your Facebook privacy (for what its worth).
The thumbs up gets the axe: Say goodbye to the Facebook thumbs up – the iconic symbol for digital approval is getting the chop, in favour of a more corporate and cold Facebook F. The change will happen over the next few weeks, according to the Facebook developer blog.
Books still relevant to youth shock: In my final year of high school, I received a pager for Christmas. I was well chuffed. No my friends could call my pager and I would see the number and I could call them back. We developed codes. 999 meant call me back immediately. 143 meant I love you. Yes, we spelt out boobs. It was the first portable digital screen in my live and it was awesome.
Fast forward to today and 17% of children in the US under the age 8 use a mobile device at least once a day. This stat comes from a recent Common Sense media study. If anything, I’m surprised (and relieved?) it isn’t higher and that books still play such a big part.
Hang on, I’ll get you some ice for that burn: Pepsi celebrated Halloween last week with some creative depicting a can of Pepsi dressed up as a can of Coke. The line reads: “We wish you a scary Halloween”.
While we’re on burns: Betty Productions ask musician Whitey if they can use his music in a new TV show for free as there is ‘no budget for music’. He, um, declines (HT @tomparker81).
Video of the week: Meet the Footbonaut, a 360-degree-ball machine that fires footballs at players from all angles, requiring them to control and dispatch the balls into the appropriate square. Cutting edge technology currently in use at Borussia Dortmund – but still not as good as having an on-fire Aaron Ramsey in your team.
Christmas in July: Yup, hottest days of the year and the @SainsburysPR team spends them in a beautifully made up basement in Covent Garden to show off Sainsbury’s gorgeous Christmas collection, from fantastic festive food and drink to classy home and clothing ranges and even floral!
Our Twitter Wall was back, encouraging the assembled press and bloggers to tweet their impressions using #SainsburysChristmas. In turn we posted photos and tasty Vines (shot and directed by our very own @a_little_wine) to show off the crimbo collection that will be coming to a store near you this Christmas.
Sum Ting Wong: Not long ago, an Asiana Airlines flight crash landed in San Francisco. In one of those ‘I can’t believe this actually happened’ moments, KTVU, a local news station, announced that the pilots of the Asiana flight had been named:
Sum Ting Wong
Wi Tu Lo
Ho Lee Fuk
Bang Ding Ow
I kid you not.
Soon after – and unsurprisingly – KTVU issued an on air apology, saying that the names were “not accurate, despite a National Transportation Safety Board (NTSB) spokesperson confirming them”.
Earlier today, in response to an inquiry from a media outlet, a summer intern acted outside the scope of his authority when he erroneously confirmed the names of the flight crew on the aircraft.
The summer intern has since been fired, but I’d suggest the NTSB revisit their crisis comms procedures. Something is clearly not quite right there…
Above the cloud advertising: Staying with air travel for a bit longer – Ryanair has decided that sticking ads on every conceivable surface inside their planes and annoying passengers with ads blasted at full-volume on the PA system isn’t enough. After all, the whole outside area of the plane is still pretty much blank! It’ll only cost you £20,000 a year to get your creative on a Ryanair’s plane, for example the tips of the wings and the main body of the plane. Doubt BA or Easyjet will take them up on it.
Facebook fangate: You know the bit you get on some Facebook brand pages where you have to “like” the page first before you can see the content? That’s a fangate. With Real Life Connect you can now set up a real-life fangate that uses RFID technology to identify your Facebook fans as and when they come into your stores and reward them with real life perks. The example in the clip below of showering customers with confetti and kisses is somewhat cheeseball, but you get the idea (HT @mike_mcgrail).
A nifty way then of breaking down those barriers between your Facebook and bricks and mortar stores. Although the key will be to come up with an in-store/real-life perk for the customer (discounts, free stuff, or even just the recognition) that balance with a benefit for the retailer (increased loyalty, personal connections).
The link between off and online will need to be seamless and automatic. Even with something as simple as Foursquare mayorships, which provide much the same mechanic and opportunites as Real Life Connect’s RFID approach, this approach to rewarding loyalty have found little pick up. Not once have I been rewarded for being the Mayor of a cafe or restaurant – and I’ve looked!
Combine this with existing loyalty schemes or apps however, and you might be on to something!
Tweet and thou shall be saved: In terms of rewarding fans for following a brand on Twitter, the Vatican may be on to the ultimate incentive – absolving Catholics of their sins. The Pope this week announced that anyone who follows his World Youth Day service on TV, radio or via Twitter will receive plenary indulgences.
When bylines go wrong: The heat might be getting to the subs at the Sunday Mirror. They carried a nib about a bridge funding scandal; and where you’d usually find the name of the journo that had written the piece, there was a rather colourful snippet of a sentence (HT @tabloidtroll).
How to use hashtags on Twitter: A great little 2-minute-guide to how you should use hashtags on Twitter by @garyvee. Instead of trying to make your own hashtags trend (as Gary notes, only The Bieber has that kind of power, infuriatingly), you’ll be much better off listening to what is already popular and then adding to those conversations and trends where you have the authority/content/right to play.
Videos of the week: Johannesburg Zoo were keen to get in on the social media action, but rather than hire a social media team, they decided to promote from within. Their resident honey badger “BG” got the gig (HT Alex Crouch).
A spectacular ad for Johnnie Walker starring none other than martial arts über-legend Bruce Lee. It took nine months to produce, with every shot, every detail was painstakingly assembled, animated and rendered through CGI. As the director puts it – a sculpture in a different medium (HT @KaiFischer).
A great little clip from Arsenal Football Club from the pre-season tour through Vietnam (not signing anyone or winning any titles, don’t be silly). A fan runs alongside the team coach for a good five miles, the bus finally stops and he climbs aboard. Dream come true (HT @stangreenan).
An absolutely freezing night at the Emirates to watch the FA Cup third round replay between Arsenal and Swansea. Even though the stadium was only 3/4 full, the atmosphere was excellent. The fans were cheering on the Gunners, pushing them, willing them forward. When, after 86 minutes of frustratio (mainly at some profligate finishing from Walcott), Giroud finally managed to set up Wilshere for a cracking volley to win it and put us through to the next round. Panorama taken with iPhone 5 and run through Snapseed for extra oomph.