Mary Meeker’s Internet Trends is one of those annual must reads if you work in digital. So, I’ve had a look at the 196 page deck and picked out some of my stand-out bits. The full deck is embedded below, but you can also download it here.
Greenpeace Iceclimb: In what was an incredibly literal interpretation of the term PR stunt, six Greenpeace activists scaled London’s Shard building to raise awareness of the negative effects of drilling in the Arctic. The news quickly spread on via Twitter (that’s where I saw that The Shard was trending) and media outlets quickly picked it up. By Thursday evening, #Iceclimb was still in the top trending topics and the Evening Standard had it as their front page with another double spread on pages 6/7 including all the key messaging from the Greenpeace campaign.
Poultry apology: A fascinating exchange between a disgruntled Nando’s customer, Nando’s customer service and the Royal Mail about a Nando’s voucher issued in apology that was (apparently) stolen by the postal service – all playing out on Twitter. The chaps running the Royal Mail account show great courage by rolling with the punches and following Nando’s suggestion of apologising to the customer for losing the voucher – by drawing a chicken.
Read the exchange for yourself (it’s worth it!) – all I wanted to point out here is: how bizarre is it that both the Metro and Poultry World ask permission to use the hand-drawn image of the chicken!?
Twitter Media Blog: I suspect that the Greenpeace activity and possibly even the Royal Mail chicken apology will make an appearance on the new @TwitterMedia blog – a place where Twitter promises to showcase the best uses of Twitter by the media industry, including marketing, advertising and journalism. And what better way to announce it than a quick Vine.
Journos going ever more digital: Broadgate Mainland surveyed financial journos and found that they are increasingly seeing digital popularity as a measure of success – while print is falling in importance. Key bits from the study:
- Twice as many journalists now use digital means to source stories compared with 2012
- Three quarters of financial services journalists increasingly rely on press releases and PR generated commentary
- 87% of journalists prefer to be pitched to by email – phone pitches come in at 8%
- 45% of journalists said Twitter is their favourite social media outlet for sourcing news (down from 57% last year – the novelty might be wearing off?)
This is your brain on viral: A fascinating post about the Temporo-Parietal Junction – the part of our brain that is most active in deciding what we share on social media. MRI scans showed that the TPJ lights up like a Christmas tree when we start thinking about how and who with to share a story, a video, an image.
Google Glass and retail: Google Glass is coming and while some use it to film bar brawls and the resulting arrest, But what could wearable computing mean for retail? Nothing much going by Econsultancy: Google Glass doesn’t offer any more customisation options than todays’ smartphones.
Meanwhile, over on Marketingland, they look at the privacy debate around Google Glass and how much of it has been driven by hype and fear. An interesting (and long read!), but good if you’ve been worried about the army of bespectacled geeks roaming the world and/or the NSA plugging in directly to your eyeballs.
Your Tour: I’m more of a runner, but even I have to admit that Google’s tribute to the 100th Tour de France is quite nifty. To begin with they had a great Google Doodle and now I’ve come across Your Tour a great site that combines Google maps, Streetview and other nifty gadgets to give you a handle-bar-perspective of some of the most famous sections of this year’s and past year’s Tour. Mashable have pulled together a little video to show what it Your Tour gets you.
Videos of the week: The brilliant @MrMichaelSpicer reckons he doesn’t need Twitter, he has a horse
Honda pays tribute the curiosity of their Honda engineers and some of the most successful innovations from the past 65 years
And just ‘cos it was so good, highlights of Murray’s Wimbledon win set against Biffy Clyro’s Victory Over The Serve
And finally: Go to Vogue.co.uk, enter the Konami code (for you non gamer geeks, that’s up, up, down, down, left, right, left, right, B, A) and keep hitting A (HT @a_little_wine)