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Bits and Bytes

Thoughts on digital, running rambles and photos

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A summary of Mary Meeker’s Internet Trends 2015

Mary Meeker’s Internet Trends is one of those annual must reads if you work in digital. So, I’ve had a look at the 196 page deck and picked out some of my stand-out bits. The full deck is embedded below, but you can also download it here.

Continue reading “A summary of Mary Meeker’s Internet Trends 2015”

Looking back at 2014 and my top 3 predictions for PR, marketing and digital in 2015

So things have been a bit quiet around here.

A simple explanation really: I’ve gone from a long distance relationship to living together. A change that brought about a dramatic change in weekend priorities, one where geeking out over t’Interwebs and digital bits of interest slipped down behind spending time with G, long walks with the dog, doing the weekly shop, shouting at the telly because Arsenal are yet again throwing away a game.

But now, it’s the first day of 2015, I’m back from the traditional New Year’s Day run and what better way to get into this bits and bytes malarkey than looking back at 2014 and a wee peek at what could be in store. Continue reading “Looking back at 2014 and my top 3 predictions for PR, marketing and digital in 2015”

Eurovision unites Europe; McDonald’s Quality Scouts and this week’s bits and bytes

Eurovision unites Europe: Twitter reacts

I watched the Eurovision last night. Accidentally. I’d never planned on doing it. I was at a friend’s place, celebrating his birthday with some fellow Germans (yes, there was much potato salad, see point 24 for why that is) and some Aussies and suddenly the telly was tuned to BBC1.

It is the epitome of car-crash-television and we all had great fun in poking fun at the songs, get-ups and, of course, buxom ladies from Poland seductively churning butter and doing the laundry.

Continue reading “Eurovision unites Europe; McDonald’s Quality Scouts and this week’s bits and bytes”

Iceclimb, Royal Mail’s poultry apology, your brain going viral and this week’s bits and bytes

Greenpeace Iceclimb: In what was an incredibly literal interpretation of the term PR stunt, six Greenpeace activists scaled London’s Shard building to raise awareness of the negative effects of drilling in the Arctic. The news quickly spread on via Twitter (that’s where I saw that The Shard was trending) and media outlets quickly picked it up. By Thursday evening, #Iceclimb was still in the top trending topics and the Evening Standard had it as their front page with another double spread on pages 6/7 including all the key messaging from the Greenpeace campaign.

Poultry apology: A fascinating exchange between a disgruntled Nando’s customer, Nando’s customer service and the Royal Mail about a Nando’s voucher issued in apology that was (apparently) stolen by the postal service – all playing out on Twitter. The chaps running the Royal Mail account show great courage by rolling with the punches and following Nando’s suggestion of apologising to the customer for losing the voucher – by drawing a chicken.

Read the exchange for yourself (it’s worth it!) – all I wanted to point out here is: how bizarre is it that both the Metro and Poultry World ask permission to use the hand-drawn image of the chicken!?

Twitter Media Blog: I suspect that the Greenpeace activity and possibly even the Royal Mail chicken apology will make an appearance on the new @TwitterMedia blog – a place where Twitter promises to showcase the best uses of Twitter by the media industry, including marketing, advertising and journalism. And what better way to announce it than a quick Vine.

Journos going ever more digital: Broadgate Mainland surveyed financial journos and found that they are increasingly seeing digital popularity as a measure of success – while print is falling in importance. Key bits from the study:

  • Twice as many journalists now use digital means to source stories compared with 2012
  • Three quarters of financial services journalists increasingly rely on press releases and PR generated commentary
  • 87% of journalists prefer to be pitched to by email – phone pitches come in at 8%
  • 45% of journalists said Twitter is their favourite social media outlet for sourcing news (down from 57% last year – the novelty might be wearing off?)

This is your brain on viral: A fascinating post about the Temporo-Parietal Junction – the part of our brain that is most active in deciding what we share on social media. MRI scans showed that the TPJ lights up like a Christmas tree when we start thinking about how and who with to share a story, a video, an image.

Google Glass and retail: Google Glass is coming and while some use it to film bar brawls and the resulting arrest, But what could wearable computing mean for retail? Nothing much going by Econsultancy: Google Glass doesn’t offer any more customisation options than todays’ smartphones.

Meanwhile, over on Marketingland, they look at the privacy debate around Google Glass and how much of it has been driven by hype and fear. An interesting (and long read!), but good if you’ve been worried about the army of bespectacled geeks roaming the world and/or the NSA plugging in directly to your eyeballs.

Your Tour: I’m more of a runner, but even I have to admit that Google’s tribute to the 100th Tour de France is quite nifty. To begin with they had a great Google Doodle and now I’ve come across Your Tour a great site that combines Google maps, Streetview and other nifty gadgets to give you a handle-bar-perspective of some of the most famous sections of this year’s and past year’s Tour. Mashable have pulled together a little video to show what it Your Tour gets you.

Videos of the week: The brilliant @MrMichaelSpicer reckons he doesn’t need Twitter, he has a horse

Honda pays tribute the curiosity of their Honda engineers and some of the most successful innovations from the past 65 years

And just ‘cos it was so good, highlights of Murray’s Wimbledon win set against Biffy Clyro’s Victory Over The Serve

And finally: Go to Vogue.co.uk, enter the Konami code (for you non gamer geeks, that’s up, up, down, down, left, right, left, right, B, A) and keep hitting A (HT @a_little_wine)

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