Print your own food: A chap called Anjan Contractor received a $125,000, 6-month NASA grant to build a prototype 3D printer that prints food. Meant for space travel, you don’t have to be a Star Trek fan to understand that it could also be used to provide food in the future when the population is higher and presumably natural food sources become scarce (HT @stangreenan and @a_little_wine).
Rather than pots, fresh ingredients, and a stove – the 3D printer creates food from basic powdered ingredients loaded in cartridges. Even better, because these cartridges contain simply the building blocks of various different kinds of food and have a massively increased shelf-life compared to fresh food, the amount of food waste would be greatly reduced.
It gets better. What’s the first dish Contractor is looking to print?
Yahumblr: Yahoo bought Tumblr this week for $1.1bn. Yahoo’s CEO Marissa Mayer set up her own Tumblr to announce the news – how else, but with an animated gif, the currency of the blogging platform (although, the Keep Calm meme? That’s sooo 2011). From the opening lines of her post, she is keen on making hard core Tumblrs know that Yahoo “promise not to screw it up.”
But why purchase a collection of blogs made up of cat images, animated gifs, porn (seriously, 1 in every 6 pages is NSFW) and sites dedicated to ‘Fuck yeah…’? They’re after a younger demographic and they’re hoping to sell access to it. Mayer did emphasise on an investor call that Yahoo would let Tumblr be Tumblr – but it’ll be interesting to see how Yahoo reconciles Tumblr’s naughty bits with the family friendly environment Yahoo has built up. The Harvard Business Review believes that it can work, but only if Yahoo listens closely to the Tumblr community.
Twitter security: Twitter has finally rolled out two-factor security. You link your Twitter account with your mobile phone and set it up so that you’re sent a verification message to your phone that you have to then input together with your password when you log in. That way you need the account password and your phone to log in – making it more difficult for accounts to get hacked.
The problem is that for corporate accounts that are managed by more than one person, this system won’t work because an account can only be linked to one phone number. Hopefully then, Twitter will add support for the Google Authenticator app.
Xbox One: Want to know what you’ll be getting your kids/yourself for Christmas this year? Microsoft’s new gaming console, the Xbox One.
Free McDonald’s for kidnap hero: A great bit of opportunistic PR from McDonald’s, which has decided to give the man who famously put down his Big Mac to help rescue three women held captive for years in a Cleveland house free McD’s for a year (HT @tomparker81).
A few hazelnuts short of a full spread: Imagine you’re the brand manager for Nutella. Over years, you’ve nurtured a relationship with a 40,000 strong fan community on Facebook. Every year, the page admin runs a Nutella appreciation day. A day where people share their Nutella inspired recipes and other odes to the Greatest Chocolate Spread The World Has Ever Seen (well, after Saino’s popping candy chocolate spread of course).
Then, unbeknownst to you, your legal department issues a cease and desist order to shut down the Nutella fan page. Obviously the fans went apoplectic, but through quick work, Nutella quickly reversed their position, wiping the chocolate from their face.
Sharenting: My social streams are full of people posting photos of their offspring. From the first ultrasound, to live tweeting the birth, Instagrammed photos of all early-life stages to jumpy six second home-video-vines of first steps and/or utterances. It bores the crap out of me. At least there’s ‘Unbaby Me‘, a handy browser extension that removes photos of babies in your Facebook and Twitter feeds and replaces them with whatever you’d rather see. I’ve gone for Imgur’s most viral RSS feed.
The Guardian looks at the pros (really?!) and cons of sharenting – the growing trend of young parents documenting their offspring’s development through social media.
20 social insights: A thought provoking deck by @paulbromford about the top 20 things he learnt about social media last year. I LOVED slide #12: “Wifi is like electricity – people need it to do their jobs properly“. Then there’s #10: Trust. And #7: Relationships. Check it out for yourself – and do make sure you also visit Paul’s blog to see his notes on each slide (HT @AllThingsIC).
Tech and food: Two things I love and am ridiculously fortunate to combine in my job at Saino’s. So I was intrigued by a post from @nealunger about how similar tech and food blogging is. After all, both audiences form part of my target audience every day. Neal writes:
Both fields depend on producing large amounts of content for an obsessive and mostly financially comfortable user base. There’s a reason for the glut of well-funded tech and food web sites these days; a shitload of people read them, and advertisers want to reach that audience. To put it bluntly—tech and food publications both reach monomaniacs with money to throw around.
Tweet your afterlife away: According to the Beeb, Saudi Arabia’s religious police are employing an interesting (futile?) tactic to stop its population from using increasingly popular social media platforms to voice their political and religious views. They’re warning that anyone doing so “has lost this world and his afterlife“. They’ve obviously not heard of the Arab spring…
Social teens: Research from Pew Research Centre about teens, social media and privacy has found that teenage social media users aren’t too concerned about business or advertisers accessing their data. Do also have a look at some of the focus group quotes, as they provide an interesting snapshot of just how savvy teens are when using social media and how different platforms are used for different purposes.
Insight: Excellent advice from XKCD on adopting every new tech
Grid: Excel is a really useful program for calculations, recurring formulas and financial information. We also use it for many other purposes like content plans, weekly reports and contact lists. I’d argue that most of the things we use Excel are better done in other ways, yet it remains the go-to platform for organising information. Not much longer I hope, as this video for a new collaborative planning tool called Grid shows.
Video of the week: Clever stuff from – again! – McDonald’s with their Chalkboard versions of their menus. Such a simple idea to bring that down-to-earth, homemade and wholesome feel to a global brand.