Fishy goodness: If it’s one thing I’ve learnt during my time in the UK, it’s that Brits love a pun.
Yesterday, @TeaAndCopy tweeted @Sainsburys: I tried to buy some battered fish from @sainsburys but it didn’t have a bar cod!
David Smith from our social Careline team was quick to respond with this triple whammy: @TeaAndCopy Were there no other packs in the plaice, or was that the sole one on the shelf? Floundering for an explanation! David.
The resulting ‘punversation‘ is a joy to behold and quickly spread via Twitter and onto the HuffPo.
Also, it reminded me of this wonderful ‘Little Story‘ about Sainsbury’s sustainably sourced prawns.
Have a question? Take a photo: If you have a question, somebody out there likely has an answer. Combine that with the fact that most of us have an Internet connected camera in our pocket and you’ve got the premise of the new visual question and answer app Jelly. Jelly allows you to ask and respond to image based questions.
Here’s co-founder and CEO of Jelly, Biz Stone (yup, same dude that helped give us Twitter) who explains it far better than I could. If that’s not enough, there’s more info on Jelly’s blog.
- The app (at least for iPhone) is still a bit wonky. For example, the only way to switch between Twitter handles at the moment seems to be to delete and re-install the app. Also, it murders your battery life – I suspect this might have to do with the high number of push notifications from the app alerting me to friends in need of answers
- Jelly works by tapping into your existing connections on Twitter and Facebook – and your connections’ connections – but it keeps all interactions contained within its walls. While they’re likely to open this up in future, it plays to the trend of a) mobile first and worry about the desktop experience later and b) it’s not about getting mass reach or fame, but to help each other out in small-scale yet meaningful interactions
- Swiping through questions is fun and simple and the wide variety of different questions is astonishing but also confusing. There isn’t a search or sort function and once you’ve dismissed a question, you can’t go back to it
- There doesn’t seem to be a way to block other Jelly users from asking or responding to questions, nor does the app respect Twitter blocks. Interesting to see how they deal with the inevitable abuse cases and ‘less welcome’ content
Finally, can those social comms bods, please agree to not go for the obvious ‘Would you prefer product a, b or c?’ questions?
Social media news: The team that runs the New York Times’ Twitter feed analysed some of their most successful tweets in 2013 (in terms of click-throughs and retweets), and looked at how they used Twitter to encourage a variety of types of reader engagement with their journalism. @michaelroston, staff editor for social media, sums up their findings and I strongly suggest you give the results your full attention.
For those of the TL;DR mindset (I doubt you’ll have gotten this far, but hey), here’s my take:
- Managing breaking news is about sharing approved and verified sources. To ensure accuracy, @nytimes will retweet journalists who are directly involvement in events instead of relying un unverified, third party sources
- They let their journalists break ‘news situations’ – even without links to the NYT: Letting our trusted reporters deliver some news first helps them connect directly with an interested audience, and delivers news in a timely manner without sacrificing our commitment to accuracy
- Using social for call-outs for sources
- Automated tweets are OK (automated in the sense that a new article that’s published to the site is tweeted automatically), but Tweets send via @nytimes performed better when they were written by editors: Twitter is a platform that helps extend The Times’s journalism to an audience that is not always the same as the one that visits our website directly. When we fit our storytelling to the medium, we do the best possible job of connecting with that audience
- Clearly stated tweets describing the gist of the stories work better than clever headlines
Minimal goodness: A lovely collection of minimal ads that make your brain work just that little bit more to get the point and provide that brief Eureka moment when you get the point. Sent to me by @stangreenan remarking that his favourite was the one for Haribo. I’d have to agree:
Bits and bytes
- On Vine? Make sure you have your web profile sorted as the six second video app makes the leap from mobile to desktop
- Don’t know where to go on your next holiday? You could use Sightsmap, a nifty heat map of popular places around the world
- Why is no-one is outraged about the New York Times redesign (despite the horribly intrusive related story pop-up functionality)? A playful post, but one that will leave anyone who’s ever worked on redesigning a website smiling. Also, you’ll learn what a hamburger is in terms of web design speak (HT @alexcole71)
- The San Francisco Chronicle will put all its reporters through social media boot camp in an attempt to to arrest circulation decline and remain relevant in the digital age. The two month (!) programme is all about introducing digital metrics and measurement tools. Let’s hope they’re also addressing the required mental shift from print to digital
- The reason why Netflix walked away from personalisation? The novelty factor: the new and unexpected is what delights customers, not a similar version of what they watched yesterday
- XKCD provides a brilliant comeback to the question: “Why can’t you just enjoy the view rather than always take photos”
Videos of the week: A case study from Kirby Ferguson, on the back of his excellent 4-part series Everything is a Remix about how creativity resembles remixing. He looks at how when it was launched, the iPhone borrowed from conventions and ideas outside of the smart phone realm to when the recent update of iOS6 was released, it borrowed from ideas within the smart phone realm.
It’s worth taking a look back at the entire series, the first and second films make the point that not only is everything today a remix, creation actually requires influence and that it doesn’t take any expensive tools or even skills to do so (anymore). The third film looks at how innovations truly happen and the fourth finishes on how our system of law doesn’t acknowledge the derivative nature of creativity.
If you fancy a quicker summary of all that goodness, I’d recommend Kirby Ferguson’s TED talk that brings this all together – without the excellent films and animations mind you.
And finally: Movie Code, images of the computer code appearing in TV and films and what they really are.