This week, Taylor Swift posted an odd letter to Apple to her site: “To Apple, Love Taylor

It included such fawning language as

  • … Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries…
  • … because we admire and respect Apple so much…
  • … this incredible company…
  • … I say this with love, reverence, and admiration for everything else Apple has done…

But, amongst that was the clear message to Apple that not paying artists during the three months free trial period for Apple Music was just not on. Hours later, Apple surrendered.

Continue reading “Taylor Swift & Apple – perfect PR stunt?”