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The World Cup of Memes, Twitter, errr, the USA?

The Cup of Memes

I am recovering from the relentless Brazil v Chile game. A game decided by the woodwork (both times in favour of the hosts), a game that neither team deserved to lose, a game that Spiegel Online reckons was Howard Webb’s application to also referee the final – after all, not many would have the stones to (correctly!) disallow a goal for handball. Also, he’s English.

It’s the Cup of Memes (stolen from the WSJ).

From van Persie’s diving header against Spain, the impenetrable wall of Ochoa, to, of course, Suarez loosing his balance against Italy’s Chiellini and falling on his shoulder. Hurting his teeth. Bless.

The Suarez incident in particular has received the most attention. Partly because it was just so predictable before the first ball was even kicked, but mostly because it provides so much fodder for wordsmiths to sink their teeth in. See what I did there? Yes. Very clever.

Twitter went into pundemonium…

… and finally had a use for a Vine of an Aussie chap imitating a dog attack

But it was brands that really went dental

Then there’s the fabulous Louis Suarez Biting Game by @usvsth3m

suarez biting game

#WorldCup

Twitter has been a key part of the tournament, at least from the perspective of the fans following the games, reacting to goals, incidents and saves.

The chaps at Twitter have kept a close eye on what we’ve been tweeting about during the group phase. Some of the highlights

  • 300 million tweets related to #WorldCup, with the opening game garnering the most Tweets (I suspect that will have been surpassed by last night’s game against Chile)
  • Marcelo’s own goal against Croatia was the most tweeted moment
  • Messi is the most mentioned player
  • The most retweeted Tweet was by @FinallyMario who would have like a kiss on the cheek from the Queen as a thank you to Italy for beating Costa Rica and keeping England’s chances of progressing alive. Italy lost, England went home

USA wins!

To finish off the World Cup round-up, for this week at least, is a look at the love of soccer in the US of A. Sparked by a team that is actually quite good (mostly because they have a German coach and mostly German players) the nation of cheerleaders has finally discovered the beautiful game.

They have the biggest set of travelling fans and after their dramatic win against Ghana in their first game, they coined a catchy new chant: ‘I believe that we will win’. A chant that fans in this pub were giving their all. See if you can spot the moment where Portugal equalises.

Then of course there was much confusion about how a game can end in a draw. Or that you’d advance to the next round after losing. Welcome, finally, to the world’s game, America.

Bits and bytes

  • A collection of the very best 404 pages from across the web. Kinda makes you want to build a broken website
  • There are blogs, Facebook groups and galleries dedicated to images of incorrectly spelt names on Starbucks cups. This exchange between a customer who reckons it’s just Starbucks’ way to get people to post free ads and @Starbucks is an excellent example how matching your counterpart’s sentiment and tone of voice can often lead to social media win
  • Rumour has it that Facebook is building FB@Work – possible competition to Intranets across the corporate Internet that will have in-house IT and Internal Comms teams freaking out over
  • Path doesn’t know it’s dead. Awkward.
  • Gallup reckons consumers don’t give a crap about what brands say on social media. Brands should listen and interact to make them care – two buzzwords and concepts that have been around forever, but seemingly ignored if this research is to be believed

Videos of the week

Remember the viral über-sensation ‘First Kiss‘ from a few months back? A black and white film for fashion company WREN showing strangers kissing for the first time? It spawned a number of parodies – including, this week, a surprisingly tender and lovely version by Max Landis called ‘The Slap’. Initially a parody, Landis also posted a making of clip where he refers to it as an experiment. The slap as a social interaction. Both worth a watch.

I love this mind-bending video for the track Kodama by 20syl.  Minimal electro beeps and bloops that end up in a Dali-esque landscape. Trippy. More on how it was made on Creative Review.

And finally

World Cup players folding their arms because they are cross about things (HT @VictoriaDove).

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Huge Presidential Cheesegate and Dominos delivers #pizzaonatrain

You come into my house?

Remember fish puns?

@TeaandCopy sure does and he was unhappy that Dominos weren’t rising to his pizza pun challenge. When it did finally take off, I was glad to see @Sainsburys join in with this cheesy effort:

And yes. I’d like to think that Ciaran looked a little like this anteater when he hit the Tweet button.

Huge presidential Cheesegate

The headline ‘We got a look inside the 45-planning process that goes into creating a single corporate tweet‘ caught my attention this week.

It’s kinda what I do, albeit in a slightly more streamlined efficient way. Reading it, I was perplexed. Was this a clever satire of the social media manager? Or was it really a piece about how digital design and advertising firm Huge goes about ‘doing social’ for brands like President and Audi?

@a_little_wine was quick to point out that, yep, that is a genuine article, no sarcasm, irony or parody intended. Here’s the author, Aaron Taube, confirming that it is in fact a straight report rather than genius satire.

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There are many things that got t’Interwebs giggling about this story, one of them was The Tweet That Took Two Months: at the time of writing, it had zero retweets and two favourites.

(Twitter loves a bit of irony and the Tweet now has achieved a bit more traction. President will be chuffed.)

My summary of this glorious event will never come close to that of @adcontrarian. So sit back, grab that fresh cup of coffee and enjoy his fantastic three-parter:

The thing to remember: not all social media managers are like this. Most of us can sort out a Tweet in, like, a month. Easy.

Pizza on a motherflippin train

Hungry funny man @IAmChrisRamsey found himself on a train to Newcastle with a hankering for pizza. Sadly, East Coast Trains don’t provide pizza on their trains. But, if you have over 270,000 followers on Twitter, standard menus don’t apply.

For a detailed look at how it all went down, Digital Spy have you covered. However, I couldn’t resist sharing these two tweets: Just look at how happy he is!

And of course, HUGE kudos to Dominos for making it happen.

Bits and bytes

Videos of the week

Google’s self-driving car. This was all over the news. In case you missed it, here’s their video showing it off. Me? I’m still waiting for my hoverboard, dammit.

Wall’s new idea cream ad wants politicians to say goodbye to serious. How appropriate…

Coke makes people work together if they want to enjoy their drink by creating a coke bottle that can only be opened by combining it with another coke bottle.

And finally

The Internet in Real-Time

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