BBC Taster is the Beeb’s brand spanking new approach to “open innovation”: all about testing things, playing around on the web, being as interactive as possible. It’s a ballsy move as the Taster Team quite happily launch prototypes that are perhaps only 80% done – just to see how they go. Throughout the site, you’ll see warnings about the site┬ábeing a test area, a place where things might break while you use them. You’re also encouraged to rate the experiences you have (something that you can do from within the projects in an entirely slick way). Continue reading “BBC Taster vs. Snapchat Discover – how traditional media learned new tricks and self-destructing social media goes old school”