Fast flooding cement: The Victoria Line was suspended this week because, somehow, a control room was flooded with cement. Twitter reacted how it always reacts, with a barrage of quick drying puns, visual gags and other silliness. And as we know, Twitter frickin LOVES a good pun.
What struck me most about the story though was that it (technically) wasn’t the traditional media that broke the news, but up-and-coming, do-it-for-the-LOLz site @UsVSTh3m (an experiment funded by Trinity Mirror).
UsVSTh3m got their hands on a number of images of the cement-covered control room and (by using their ‘old school media’ connections?) those photos were then not only used, but also credited on The Telegraph, The Evening Standard, The Metro, HuffPo, Mail Online and The BBC to name a few.
A big win for the experiment, and if you haven’t read @MartinBelam‘s take on the who, why and what behind UsVSTh3m, I recommend you do so immediately as it provides a clever and informative take on how traditional media can adapt to t’Interwebs and why it’s so important that the UsVSTh3m team can “write for the web, use Photoshop like a boss, and code”.
Still, you’ll be glad to know that the Victoria Line is working again. The fix? Sugar, bizarrely. And while I’d like to think it was Fairtrade sugar from Sainsbury’s that sorted out the signalling room, I cannot confirm that.
Grow a spine, Yahoo!: Gmail was down for about 20 minutes on Friday, enough time for brands and organisations to jump in with some real-time marketing.
From the cheeky
to the worthy
to the own goal (is this the only time you’d watch an episode of NCIS?)
But then there was Yahoo!, who (I thought) simply tweeted the fact that Gmail was ‘temporarily unavailable’, quoting the Error 500 page. No further judgement or commentary – just a screenshot (although I imagine, behind the scenes, the Yahoo! Mail team was high-fiving and wooping).
The Tweet was quickly deleted and replaced by a confusing, two-tweet apology. It referred to @Yahoo being used by the editorial team to inform about news and events and that the Tweet “reflected bad judgment” (I guess you think twice about dissing your CEO’s ex-employer).
But if you see yourself as a news organisation, should you then not report on the news? There wasn’t any Nelson-esque “HaHa” (albeit implicit), they were simply stating fact. I wonder if they’d have gotten away with the @YahooNews account tweeting it.
Those cheeky chaps at Paddy Power are at it again: After Man Utd lost to Chelsea, the Paddy Power deposited a life-sized wax figure of Sir Alex Ferguson inside a glass box outside Old Trafford. The instructions are simple: “In case of emergency, break glass“. I have a feeling that after the hilariously pathetic penalty shoot-out against equally inept Sunderland this week, the glass might have been shattered. Perhaps by the same distressed fan who was so dismayed by the nightmare at the Theatre of Dreams, he dialled 999, demanding to speak to Ferguson.
Bits and bytes
- Businessweek looks at why retailers are increasingly crowdsource their product shots – curating photos photos from social platforms and blogs. Not only is there top quality imagery out there, this imagery is far more authentic than the highly styled marketing imagery produced by brands. Case in point, this mouthwatering list of sandwich ideas on Sainsbury’s Live Well For Less site, sourced from food bloggers
- Want your post to go viral? Forget about producing helpful, amusing or informative content. Social proof/blackmail is the trigger you should be going for (note: irony)
- A great case study of how US DIY retailer Lowe’s goes about creating meaningful social media content on Vine, Pinterest and Facebook
- Check out the BBC’s Instafax, a new short-form video news service on Instagram. Each post consists of three short clips with a caption, quickly summarising a story. An interesting attempt to reach readers on social media platforms as Creative Review finds
- Updating your social media policy? I doubt you’ll be able to do better than Waterloo Council in Canada with this fantastic poster (available for download on their Preventing Crime site)
Videos of the week: “You have elbows and you have knees. So touch them. VERY NICE.” Arnold Schwarzenegger visits Gold’s Gym in a dodgy disguise to support after-school sports. I doubt anybody was fooled as to whom they were talking to, but Ahnuld is just one charming dude.
What if Google was just some dude behind a desk (HT @TillieSeymour).
And two wonderfully cheese public service videos from The White House this week. Making the ‘Big Block of Cheese Day’ a virtual reality. And who better to do the promo than The West Wing’s Josh Lyman and Will Bailey!
And then there’s FLOTUS dunking on Lebron James. Oh yeah.
And finally: Physics paper Rick-Roll.