Poynter has pulled together the best and worst media errors, corrections and apologies of 2013. From CNN’s and Fox News’ epic failure to correctly interpret the US Supreme Court’s Affordable Care Act decision (guess who actually corrected the mistake and who just went with it) to some cracking examples from closer to home, including the apology of the year from The Sun and their coverage of the Hillsborough disaster – this is an absolute must read.
Ever since Google published their first Zeitgeist summary, there is no better way to have a quick look back at the year and see how we searched in 2012 (especially as this year’s clip is put to the wonderful track “All I Want” by Kodaline).
Not to be outdone, Twitter have pulled together their own little look back at the year 2012 in Tweets. They’ve even partnered with Vizify to allow you to create your own personalised look back at your year on Twitter. Turns out I swear about Arsenal. A lot.
Twitter however did not include my favourite tweet of 2012 (and quite possibly of all time). Robbed.
A quick pitstop in the present with an entirely marvellous clip featuring a somewhat angry German dude (Martin Oetting, MD of Word of Mouth agency trnd) in conversation with a rude French Fox. Bear with me on this one: the point that word-of-mouth marketing is all about putting the customer on stage, rather than your brand of product is an interesting one and worth thinking about. Tune in from around the 9 minute mark if you want to skip the build up.
But what about next year?
David Armano, Managing Director at Edelman Digital, has again compiled his traditional look into the future at the top 6 social/digital trends for 2013. Most interesting personally, I find the co-dependency of social and mobile (Armano calls it ‘Smobile’): A smobile Web means your customers, co-workers and colleagues expect their digital experiences will be optimized for mobile/social sharing and as a result spend less time tethered to a PC or television.