So here’s a wee video of Momo and I running in sub-zero temperatures along the Schuylkill River trail in Philly.
— Thomas Knorpp (@thomasknorpp) January 25, 2013
Why is that (possibly) important?
I took the video with Twitter’s new 6 second video sharing platform Vine. Available on iPhone only for now, the app encourages users to record short clips made up of even shorter clips. The UI is really simple, Twitter is integrated (obviously) and it doesn’t play well with Facebook (obviously) – all you really need is an idea and/or a cute subject.
Vine isn’t even 24 hours old and already we’re seeing Brands experimenting with this new short form video format via their Twitter profiles.
Nothing earth-shatteringly ingenious or clever:
- showing off their products and services,
- offering a behind the scenes look at their employees, or
- providing an interview snippet to entice fans into watching the whole thing.
But they’re showing willingness to try something new and most importantly, they’re having fun with it. Interesting also, that the brands values/identity clearly shine through in those little vignettes.
— Red Vines (@RedVines) January 25, 2013
We’ve just done our first Vine! A year in Stuff magazines… bit.ly/14dDA0c
— Stuff.tv (@StuffTV) January 25, 2013
— i-Drills (@idrills) January 25, 2013
— PBS (@PBS) January 25, 2013
Cosmo’s fashion team getting to grips with Vine! Don’t judge us… vine.co/v/b5PqYiFhXbP
— Cosmopolitan UK (@CosmopolitanUK) January 25, 2013
— Birmingham City FC (@BcfcDotCom) January 25, 2013