Sainsbury’s: Remember when you could slap Jamie Oliver via Youtube? Well, we’ve come up with our own version of that interactive Youtube clip to accompany our Kitchen Heroes campaign. Check it out to see what you can do with a carton of by Sainsbury’s chopped tomatoes (needs some work in the juggling department though…).

Also, make sure you watch the über-tasty food pornography that is the new by Sainsbury’s ads. Probably the greatest sausage sandwich you’ll ever see.

And yup, another month has passed which makes it time for a look back at our favourite tweets from April. Highlights were the new Gok for Tu collection, the Cake and Bake Show and of course the news that Sainsbury’s is sponsoring the British Athletics Summer Series.

Twitter safety: After high profile Twitter accounts from news organisations were compromised – most recently that of AP which caused a dip in the DOW – Twitter has sent a memo directly to the newsdesks with some tips on how to keep their accounts safe. Key points to remember are to use secure passwords and change them regularly, keep your email secure and keep an eye out for suspicious activity from any apps you may have authorised to have access to your account.

So far, so sensible. But then they go on to say that you should designate one computer to use for Twitter exclusively. So no email or browsing the Web. Bizarre. Here’s hoping this is all just a temporary stop gap before Twitter rolls out two-factor-authentication.

Reward & inspire: A customer that has bought your product and created something beautiful will most likely be a fan of your product. Should they chose to share this beautiful thing they’ve created, all you need to do is share that with your community. Your customer’s creation will serve to inspire other people to do the same or inspire their own ideas.

Much like Lego, the people at GoPro are brilliant at using the things their customers create and share them through their own social media channels. GoPro sells tiny HD cameras that can be mounted on pretty much anything, from tripods/helmets/skis/skateboards, to guitars, dogs and mouthpieces. The videos that they chose to share are some of the most incredible, inspiring, awesome clips you’ll see on the web. Sure, it helps if these videos feature a host of beautiful (often scantily clad) people doing awesome things, gratuitous use of slow motion and time-lapse photography as well as a pounding electro soundtrack, but you get what I mean.

Case in point – a video of a dude solving a Rubik cube. Not interested? How about if it’s three cubes at the same time. Still nothing? OK then. How about a video of a dude solving three Rubik cubes simultaneously WHILE JUGGLING THEM (are you listening @AlexCole71?). Thought so.

Facebook fatigue: There has been much talk about Facebook fatigue and the latest numbers from SocialBakers don’t show any turnaround in fortunes for the big blue social network, especially not in developed markets such as Europe, the US and Australia. In the last six months, Facebook has lost nearly 9m monthly visitors in the US and 2m in the UK. Why is this? The Guardian asked readers why: it’s superficial, boring, gimmicky and there’s too much fighting. An interesting point from a reader: It’s no longer a place where you can keep up with what’s going on with your friends and family – it’s a place where business can farm your information from.

Facebook’s demise seems somewhat exaggerated though. Its first quarter figures show that monthly and daily active users are up to 751 million and 665 million respectively. Even though net income was less than what analysts expected, mobile revenues is what seems to have saved Zuck for now: they’ve doubled this in six months. Still, as Nikhil Kumar notes in his excellent analysis for the Evening Standard notes, there is room for caution.

SMS is dead? Well, perhaps not dead, but definitely green around gills. Turns out that in 2012, more people sent messages using chat apps such as BBM, What’s App, Skype, iMessage than using good old fashioned SMS. A study by Informa found that almost 19 billion instant messages were sent using chat apps in 2012, compared to 17.6 billion SMS texts. All of that of course means a massive whole in revenues for mobile phone carriers. Suppose we can all expect data tariffs to become more expensive!

POTUS standup: President Obama spoke at the annual White House Correspondents’ Dinner this week. Not only was he funnier than Conan (not hard), his 20 minute routine just shows how charming the man really is and how important it is to count Steven Spielberg as one of your friends. For fans of the US version of House of Cards, please make sure you check out Kevin Spacey and a host of democrats and republicans come together for an excellent “Prom of the Nerds” spoof.

Still on POTUS – the White House this week joined Tumblr and in its first post, outlined exactly what people can expect from the blog with a nifty, hand-drawn pie chart. The administration will tumble quotes from Potus, videos, behind the scenes stuff and updates from Vpotus and Flotus. So far, so good. A sign that Obama’s social media bods are very much plugged into to the Internet Zetigeist comes in the form of a stand on how to pronounce the word “gif”. Rather than go with the soft G as in ‘gist’ (which, mind you, is the way that the inventors of the gif format intended it to be pronounced), the president has decided to go with the hard G as in gift. Let the battle of the geeks begin.

Source: White House

No. 10 Twitter first: Not wanting to be left out, Downing Street plans to use Twitter to give preferred journalists a heads up on announcements before they are made in parliament. I have a feeling we’ll be getting many more The Thick Of It moments as a result.

Can you tell a story in 6 words? Hemingway allegedly penned: For sale. Baby shoes. Never worn. But what about a story in 6 seconds of stop/start footage via Twitter’s Vine? Here are the award winning 6 second vines from the Tribeca film festival.

Anticipatory computing: Imagine you’re talking to a friend about planning your weekend, talking about potential restaurants, destinations and activities. You’re using an iPad app called MindMeld that listens to what the two of you have to say, conducts Internet searches on some of the keywords you use, and displays them in real time. As someone who has been in a long distance relationship and dependent on technology like Skype and FaceTime, I cannot imagine anything worse. But make up your own mind with this video

Videos of the week: every day, more photos are taken with the iPhone than any other camera – a fact that Apple have gone and used as the idea for their new ad (and going by Flickr data, it’s actually true!).

Apple fan boys (why hello there!) and Samsung owners fight all the time on who has made the better tech choice. Have a look at this for a clever bit of advertising.

Budweiser’s ‘Buddy Cups‘ makes toasting friends instant friends on Facebook.

Ecotricity comes up with an excellent clip to promote alternative power sources.

And finally: Ed Balls breaks the Internet.