Quiz time: How many Sainsbury’s basics blurbs can you match up with the product they describe? As you’d expect, Lee, Sainsbury’s basics brand manager, scored a perfect 10/10. I scored a respectable 7/10. More of a by Sainsbury’s shopper, me (HT @G3Bowden).
The future of journalism: Katharine Viner, deputy editor of the Guardian and editor-in-chief of Guardian Australia, gave the AN Smith lecture in Melbourne this week. Her speech about journalism in the age of the open web is an absolute must read. And no, there isn’t a TL;DR version of this one.
Remember Mr Cake? You know, the chap that resigned from his job at the Stansted Border Force via a ‘resignation cake‘ in order to pursue his passion for baking and cake decorating. Well, he did go on to launch his own business and now he’s up for a Smarta 100 award for Best us of Marketing. Go on. You know you want to vote for him.
The Twitter bio – a postmodern art form: The key to Twitter is all about compressing your thought, insight or story into 140 characters. It’s a skill that – much like everything else – you learn through practice. The more you tweet, the better you get. But what many people don’t spend as much time on is their 160 character Twitter biography – along with the profile photo and background, the bit that let’s people know what you’re all about.
The New York Times takes a look at the art of the Twitter bio, from @HillaryClinton “Wife, mom, lawyer, women & kids advocate, FLOAR, FLOTUS, US Senator, SecState, author, dog owner, hair icon, pantsuit aficionado, glass ceiling cracker, TBD…” to @TomHanks‘ “I’m that actor in some of the movies you liked and some you didn’t. Sometimes I’m in pretty good shape, other times I’m not. Hey, you gotta live, you know?” – the article looks at pitfalls and cliches to avoid.
While we’re on short form content, here’s a great slideshare by @GinnyRedish about writing for the small screen. It’s well and good to think about responsive design for websites – but what does that mean for content?
Twitter is not real life (well, TV): An interesting bit of data published by Twitter and Nielsen this week shows that the most popular shows in terms of TV ratings and the amount of Tweets they generated do not correlate at all. as the Wall Street Journal points out, it shows that Twitter’s user base “has a very different makeup than the mass-market TV-viewing audience that marketers spend tens of billions of dollars each year to reach. Twitter’s 49.2 million U.S. users generally skew younger and are disproportionately in cities, for example, according to marketers and media analysts.” The full report is out on Monday.
Social is the new coffee-break: Many brands and companies have moved chunks of their budget from traditional marketing channels to digital and social channels. Nothing new there. At the same time, many corporate networks block access to the same social network. The schizophrenic relationship between a select group of individuals who have access to social and are creating beautiful content and social campaigns and with those who don’t have access from their work computer has always struck me as particularly bizarre. Why put all that effort into building a social media following around your brand if you won’t allow your own people to look at it?
Andrew Keen pulls together 5 reasons not to ban social media in the office. And what do you know – they all make sense!
- It’s self-defeating – everyone has a smart phone, so they’re doing it anyway
- Banning something that excels at undermining traditional hierarchies? Yeah, right.
- It’s today’s version of the water cooler
- Multitasking actually makes us more creative
- Social media makes us more productive because it opens up our minds
Bullet Journal: For the past two weeks I’ve been using a note taking system devised by @rydercarroll called ‘Bullet Journal‘. Described as an analogue note taking system for a digital world, I thought the video was really well done and the system works perfectly to capture all those wee actions and events that make up my disjointed and disruptive day where I get pulled from meeting to tweet to discussion to blog post – all in the same hour.
I’ve moved away entirely from Evernote and my iPad and now only use this ‘old school’ system and I love it. There’s something to be said about that great satisfaction of ticking things off a to do list, but also for the elegance of how the Bullet Journal system also allows you to build specific pages for projects or collections, track events on a day to day or monthly basis. And all you need is a notebook.
The Twitterstorm: Hats off to BuzzFeed UK for pulling together their post on the 29 stages of a Twitterstorm – based on the recent kerfuffle around online retailer Price Hound selling a rather ill advised kids fancy dress costume.
From initial discovery, anger, confusion, boycott, petition, satire, trending on Twitter, the media catching up, politicians getting involved, social media expert analysis to the official apology – all in the space of a few hours – the post takes us through (HT @G3Bowden).
Scarlett Johansson Falling Down: A year ago, Scarlett Johansson was photographed falling down while filming in Glasgow for the sci-fic flick Under the Skin. It’s taken the Internet a year, but the resulting photoshop meme is rather worth the wait. Knowyourmeme looks at how it happened (the meme, not the fall).
Videos of the week: How do you promote a remake of the classic horror flick Carrie? By creating a telekinetic coffee shop surprise and scaring the pants off of some unsuspecting customers – all while amassing over 30 million YouTube views in four days.
Downside – the mobile app that will get you talking to your friends again.