Trashtag: Last week fish pun mania gripped the nation. This week, puns are still very much en vogue, even if they have turned trashy, as this exchange about a rogue trash can at a Sainsbury’s Local in London between @sainsburys and @Anthony_Hill. While perhaps not as epic as the previous effort, it’s good to see the various members of our Careline team getting in on the action. Anthony was good enough to save the conversation for posterity on his blog and tweet us the exchange.
Hell hath no fury like a social media geek scorned: Two guaranteed ways to piss me off.
The first: QR codes. Seriously. Just say no.
The second: Randomly include a reference to your social media account but not your handle.
I won’t spend any more time on why QR codes are a waste of time, but shouting about the fact that you’re on social by simply including a wee bird or a blue f? You’ve got to be kidding me.
So, I (along with many other like-minded individuals) were outraged this week when Transport for London put up posters notifying commuters about their travel alerts on Twitter. The poster has 4 wee Twitter birds making up the middle blue bit of the famous tube sign (so far, so good), it reads “Travel alerts on Twitter” (OK, still with you), and underneath that, in cheeky brackets, “OMG!” (stretching it chaps, but I’ll assume you were going for irony. Go on).
That’s it though. Not a single Twitter handle in sight.
But it get’s better. There is a link to TFL’s website, waaay down in the bottom right hand corner of the poster. But rather than taking you through to TFL’s social media page, it takes you to their page about the Tube. Now, to give TFL some credit, were you to do a search for TFL travel alerts on Google or Twitter, you quickly get to their Twitter channels.
Why make us work so hard to get the information that you’re trying to tell us about? We’ve barely managed to elbow our way into somebody’s armpit on a rammed Piccadilly train to Heathrow at rush our, so letting us know how long we’re to inhale a complete stranger’s body odour while hanging on to consciousness should be more straight forward?
Gonzo journalism for hipsters: I remember back at Uni, getting your hands on the new Vice was an event we all looked forward to. Having grown up in the rather more controlled environment of Singapore, the gritty photography and features in Vice were always an eye-opening read, and the wonderfully snide Do’s and Don’ts still bring a giggle.
Most recently, Vice has earned some serious kudos with its guerrilla documentaries and reporting: from Travel guides to the Philippines, to the epic three parter touring North Korea, and the surreal dinner featuring a Vice reporter, the Haarlem Globe Trotters and a cameo by Grand Marshall, Kim Jong Un. It’s no surprise that some of the more established media business have taken note and invested.
Now called Vice Media, Shane Smith’s media empire includes a massive website, a magazine, a record label, feature films, events (some of the best parties I’ve been to!), a book publishing division and, soon, its own news channel.
A news channel with that unmistakable gonzo journalism style, which puts the reporter into the story, an approach that Smith argues gleans the answers that young people seek. Something that I think many established media houses will keep a close eye on.
Creepy Emoji: French child advocacy group Innocence en Danger has given cute Emoji a creepy make-over in their campaign to warn parents and young people about the adult predators who might be behind online conversations.
Bits and bytes
- Facebook adds trending topics to remind people that there are things other than cat videos and baby photos. While cats and babies enjoy permanent popularity, Facebook is looking to surface content that sees a sharp increase in popularity over a short space of time
- Twitter now offers marketers the ability to target ads to specific users’ accounts, based on their bio information, follower count, verified status and past tweets
- “At times, it felt like I’d put my head into my phone. Interacting with all of this information becomes much more intimate.” A quote from a shaky split screen video in a piece titled ‘I Became a Robot with Google Glass‘, shows a first person perspective of what it feels like to wear Google Glass and how people react to the wearer
- How did BuzzFeed grow from a much-mocked LOL cat archive to a media giant for a new era? Wired magazine looks at the evolution in a highly entertaining piece. Interesting points: people don’t like fuzz (fake + buzz), we like to share and we like to share good news
- You love/hate the selfie, but have you heard of the felfie? The Guardian looks at the trend amongst farmers to take a selfie on their farm (farm + selfie = felfie) and how especially Twitter is so popular with farmers as they can connect with their peers and friends in what is otherwise a rather lonely job
Puma partner with Thierry Henry, Cesc Fabregas, Marco Reus and Mario Balotelli to test their new evoPOWER football boots. Over the top CGI, terrible acting from Thierry, and a generous helping of cheese make for a rather enjoyable ad.
‘Prankvertising’ is back with this hilarious effort featuring a projectile vomiting, remote controlled, devil-baby. The stunt was to promote the release of horror flick ‘Devil’s Baby’ (HT @tomparker81).