Search

Bits and Bytes

Thoughts on digital, running rambles and photos

Tag

crowd sourcing

UGC goodness with McDonald’s #MyBurger, Nando’s #Wingroulette and Coke’s #ThisIsAhh

This wins the Internet

Too brilliant for the ‘and finally’ section, so I break with tradition and give you this bit of pure, unadulterated genius. Hats off to the DJ.

Haven’t laughed this hard in a long time.

Are those Reebok or Nike?

The one with the dodgy banana

A tale of woe, customer service and, finally, redemption and happiness told through the eyes of Sainsbury’s customer @HBChapple and Chris from the @Sainsburys Careline team.

McDonald’s UGC burger

I love a burger. Dirty or posh, van or fancy restaurant. Breakfast, lunch or dinner. It doesn’t matter. A burger sorts me right out and I’ve had a few over the years. They come in all different sizes, combinations and tastes. And it is a very rare occasion indeed, where I come across a bad burger (fries are a different ballgame entirely. So much can go wrong with fries. But that’s for another day).

http://instagram.com/p/oMO4A1nimO/

Now, making your own burger at home is not particularly difficult, but not something that I tend to do very much. But what if you could digitally build your burger, have all your friends vote for it and the one with the most votes gets added to McDonald’s menu?

There you have the simple, yet brilliant premise of McD’s latest #MyBurger campaign.

After careful deliberation, clicking and scrolling, I am proud to give you my BCG Burger: Bacon (because everything with bacon is just better), Cheese (two slices of black pepper cheese to make the beef pop and add some stability to the construction) and Guacamole (equal parts cashing in on the oh-so-trendy Mexican food craze,  and also, guac is just so goooood) burger. Perfected by a generous sprinkling of jalapeño peppers for that extra oomph, rocket to give it even more of a peppery freshness, and held together with a brioche bun and OMG JUST GET ME A BURGER ALREADY.

The BCG now takes it’s place amongst all the other delicious creations, which you can drool over in the gallery section of McDonald’s My Burger site.

As you salivate over sooo much beefy goodness (on that, why the heck can you only make a beef burger?), you also get your fair share of burger stats. And which PR person doesn’t like a survey?!

  • over 46,000 burgers made since the site launched this week
  • over 100,000 votes cast
  • at just 2%, pineapple the nation agrees that pineapple has no place on a burger (or on a pizza for that matter)
  • pickles aren’t much better off, finding their way into only 9% of burgers flipped
  • the must-have ingredient, next to glorious meat of course, turns out to be cheese – layered into over 43,000 burgers coming

Voting for a burger is simple. But what I really love about the voting process is McDonald’s reinvention of the Captcha. Rather than some strange maths question or indecipherable characters to prove that you are, in fact, a hungry human, you are asked to pick two items from McD’s menu by this prompt:

McDonald's captcha

 

A gloriously simple and fun campaign, one that get’s McDonald’s customers actively involved in the brand by creating a burger that could end up in restaurants nationwide. And who doesn’t like sharing something tasty with their friends saying: “Look! I created this! Isn’t it great?”

 

Wingroulette

To celebrate the launch of their delicious new menu item ‘The Wing Roulette’, the clever chaps at Nando’s have come up with a spicy  campaign centred around user generated content.

Customers are encouraged to not only brave the fiery madness that is the selection of 10 chicken wings dipped in peri peri sauce of unknown strength (ranging from the tangy mango and lime to the teeth-melting extra hot) but to then use their napkins and sauce covered fingers to produce some tweetable art along with the hashtag #wingroulette.

Nando’s have also added a Wingroulette companion game to their iPhone app that tells you which of your friends gets to eat which chicken wing (and here I was planning to order the 10 wings for myself…).

To keep the campaign going, Nando’s are relying heavily on the TV guide, creating finger puppet versions of popular shows like Game of Thrones and 24

But they’re also being good social media citizens and sharing the best of the #Wingroulette selfies from customers

There’s many more #Wingroulette finger selfies on Twitter – a lot of people are keen to win their year’s supply of free Nando’s!

Bits and bytes

  • Greg, a security guard for Arcadia sends an email asking his manager to approve holiday. Line manager accidentally forwards Greg’s request to all the company’s 3,500 employees. Hilarity and a trending hashtag #GiveGregtheHoliday is born (HT @CiaranM_). And yes, he finally did get his two days leave approved – and he also donated all the free stuff he received to charity. #GoodGuyGreg
  • The Roman Catholic Church issued its 10 digital commandments this week and they’re actually not that bad (HT @a_little_wine). If you fancy a slightly less preachy, more practical take on keeping The Big Guy virtually happy, you could also choose to follow the Church of England’s 9 digital commandments (1 less than the Catholics. So chill.)
  • Missed out on the London Marathon ballot? No worries, for next year’s race, you’ll be able to run the race in a virtual reality environment: on a treadmill that controls your avatar as it completes the 26.2 mile course

Videos of the week

I’m conflicted about this one. Adweek calls Coke’s latest commercial the first ever TV ad made completely from user generated content, which, as we all know, is complete and utter bollocks. Sainsbury’s did that with Christmas in a Day, thank you very much, next question, you utter muppets. But then again, Adweek also called this the best corporate apology ever posted to Twitter. Damnit. Anyway, just watch the clip.

Dutch drink Vifit either helps you concentrate on studying in the uni library while an attractive blonde does a strip tease or drinking too much of it causes blindness. I suspect the people behind this ad were going for the former.

And finally

Your iPhone’s annoying alarm tune remixed into EDM awesomeness (also, give his Breaking Bad remix a go, um, bitch).

#NowThatchersDead, monetising spam and this week’s bits and bytes

Twitter and the death of Baroness Thatcher: Wall to wall coverage, equal parts mourning and vitriol, and many, many tweets. The hashtag #nowthatchersdead started trending shortly after the news was announced – some people misread that as ‘now that Cher is dead’. An Oddbins manager tweeted that Taittinger was on offer for £10, down from the usual £29 – the message was quickly condemned as ‘shameless’ and ‘sick’ and the manager suspended. The Met Seargeant who tweeted that he hoped Thatcher’s death was ‘painful and degrading’ resigned a few days later. And then there’s Ding Dong, the With is Dead. There’s more and the Beeb has a great post on how the news was reported online.

Was it really such a surprise though? Nope.

Is the vitriol a neat summary of everything that’s wrong with Twitter? Absolutely not.

People have their opinions – with or without Twitter. The fact that any comments you make on the Internet without first activating your brain can (and will) come back to bite you is something that should be a part of media literacy courses in school. Perhaps that would have saved Paris Brown’s job as Yout Crime Commissioner?

Is the scoop dead? That is the question @Marcousleroux and @Steve_Hawkes discussed after a comment from Kevin Ryan, co-founder of Business Insider:

Marcous argues that market forces are driving people away from news gathering, while Steve believes Twitter and scoops, more than ever, are a must. Here’s the full thread (HT to @antsilverman).

Retail geekery: A bakery in Tokyo has implemented a new scanning system that scans food by recognising the shape and colour of each item, no need for a barcode or human assistance, while New Balance launches Its Own 3D-Printed Shoes. Still on 3D-Printing, our very own Rob Fraser recently spoke about 3D printing saying that we have to prepare for the fact that consumers may soon not want to buy pre-packaged iPhone cases, but build and design their own. This lovely little animated clip from GrafixTV shows how 3D printing is changing retail:

http://youtu.be/NiOKDOnJ3VE 

Facebook looking to monetise spam: Would you pay $15 to direct message Justin Bieber on Facebook? I wouldn’t, but that’s what Facebook are looking to do in the UK. The prices are staggered at $1, $10 and $15 (depending on how popular the person that you’re looking to message is) and Facebook say that it is an attempt to cut down on spam. Looks like a brilliant way to monetise millions of terabytes worth of Belieber spam. I wonder how long until artist management bods demand their cut.

Facebook Home: Facebook are serious about their new immersive mobile experience. They moved quickly to address the privacy concerns about having your entire private life display on your home screen on their newsroom blog (if you don’t want Home to appear as your lock screen, you have the option to turn that off) and they’ve launched their first ever TV ad. But is it going to be enough to get kids excited about Facebook again?

Social media investor relations: a great post from Edelman on what the SEC rule on disclosure in social media means for IR.

Crowdsourcing products: Nissan is using its social channels to allow fans to help customise and name a one-off version of the Juke Nismo. At Saino’s, we’ve crowdsourced feedback on our 20×20 sustainability plan with Green Mondays and our 20×20 event last year. We’ve also asked our fans what cookie flavour they’d like to see in store and put the results to a vote.

Source: Sainsbury’s Facebook page

Econsultancy looks at what other brands are crowdsourcing.

InstaAds are here: The Internet was up in arms when Facebook bought Instagram for $1bn because it though all photos would now be used in and as ads against their will. It’s been six months and the InstaAds haven’t materialised. Obviously, things aren’t moving fast enough for brands because they are advertising on Instagram – and neither Instagram nor Facebook are seeing a single dollar for it. Unilever and Pepsi have teamed up with celebs such as Beyonce and Nicole Richie (OK, ‘celebs’ might be stretching it a bit) for sponsored posts.

Video of the week: Dove hair care for men

and Samsung test their new washing machine in the extreme of conditions – with unexpected results.

And finallyVinetune.com

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: