Supergeil: Germany’s largest supermarket Edeka has a history of going for a more cheeky tone in advertising its claim to “Love Food” (Wir Lieben Lebensmittel), especially when promoting their own brand label “Good and Cheap” (Gut und Günstig).

They’ve had some fun in the past with a clip of two stoners out to fight the munchies in an Edeka, playing on the double meanings of words such as ‘Tüte’ (German for ‘bag’, but also for ‘joint’) and ‘Bon’ (German, weirdly, for ‘receipt’; funny, because when this French word is pronounced in German, it sounds awfully like ‘bong’).

Continue reading “Loving Edeka’s Supergeil, the Ellen Oscar selfie fallout and this week’s bits and bytes”