Supergeil: Germany’s largest supermarket Edeka has a history of going for a more cheeky tone in advertising its claim to “Love Food” (Wir Lieben Lebensmittel), especially when promoting their own brand label “Good and Cheap” (Gut und Günstig).

They’ve had some fun in the past with a clip of two stoners out to fight the munchies in an Edeka, playing on the double meanings of words such as ‘Tüte’ (German for ‘bag’, but also for ‘joint’) and ‘Bon’ (German, weirdly, for ‘receipt’; funny, because when this French word is pronounced in German, it sounds awfully like ‘bong’).

Edeka have now launched a new campaign, again to promote their own brand range. Called ‘Super Markt, Super Marke, Supergeil‘, it features Friedrich Liechtenstein, German artist, singer, puppeteer and Jewel of the Berlin Undergound scene, enjoying a variety of Edeka products, while singing a little ditty (HT @wiieb).

Alongside Liechtenstein, we’re treated to scenes of different people enjoying: jello, sushi, milk, yoghurt and fries, set to a slow and dirty synth-pop beat and Liechtenstein’s deep voice rattling off a series of superlatives: “Supercrunchy, supertasty, supercrazy, supergeil, superfruchtig, superlecker, supersmooth.”

The clip has racked up over 6 million views on YouTube and you can download the song from iTunes and it’s made it as far as The Guardian, Slate and many more.

Much like the previous stoner campaign played on double entendres, this new campaign is (obviously) even less subtle. The Guardian translates ‘Supergeil’ as ‘super wicked’, which, while correct, doesn’t provide another (albeit dated) meaning of the word ‘Supergeil’.


Well, super horny, to be precise.

So, as we watch Liechtenstein puff on sausages, soak in a bathtub filled with muesli and milk, stroke a women’s pussy(cat) as she enjoys some Edeka sushi; to him dancing in the aisles with Teutonic, gyrating models – we realise that this is actually, quite literally, spectacularly, food porn.

But this surreal tour de force doesn’t stop there.

On Edeka’s Supergeil campaign page, you’ll also find some shorter video messages from Mr. Supergeil. Messages to ‘super wicked’ birthday boys and girls, men and women, colleagues, mums and dads, telling them how brilliant they are, all available for you to share, and all with slight sexual undertones.

What can I say?


The Oscars: I was on a plane back from Philly during The Oscars and landed to the news that Ellen’s über-selfie with the Hollywood A-List had broken Twitter.

The tweet generated over 3.3 million retweets, making it the most retweeted Tweet ever (sorry POTUS) and delivering the Samsung to marketing Nirvana (although, as Mashable points out, Ellen was back to using her iPhone moments later. Tsk, tsk, tsk).

Imagine if Ellen or J-Law had flashed a boob – they would have broken the Internet.

Speaking of Jennifer Lawrence, her date on the night and best friend posted to Myspace about the experience of a normal human attending The Oscars. It’s well worth a read (and not an attempt to Rick Roll you into visiting Myspace).

Back to The Most Retweeted Selfie, Ever.

The Internet was quick to respond with attempts to re-enact/better Ellen’s attempt

Source: Iain Heath,

Even the flippin toffs from Made in Chelsea had a go

My favourite attempt to better Ellen’s selfie?

This guy.

New Facebook: My first reaction when I saw the new Facebook design? Ooooh, that’s purrrdy (no, really!). I was welcomed to my feed by the unimaginative but accurate message: “New! Stories have a streamlined look with bigger photos”, and I found myself agreeing. Not quite as clean and minimal as the mobile version on iOS, but taking welcome strides in that direction. There is still some weirdness with some images aligning to the full width of the news feed and others not – but it’s an improvement on the user experience and a welcome distraction from the news that the Zuck’s £11bn purchase of WhatsApp is opposed by privacy groups.

I’ve not seen any outraged posts by people demanding their old Facebook back – but they’re a guaranteed occurrence, much like people announcing they will never use WhatsApp (or Instagram) EVER AGAIN after it was bought by Facebook… on Facebook.

The only thing I want to know is: when can I get my hands on Facebook Paper?

Jelly: It’s been more than a month since Biz Stone’s new image based question and answer app Jelly launched and according to an email update, the Jelly team has learnt that many people are asking many questions, and that their questions are answered. The new platform works. 

Personally, I stopped using it after a few days as I found that it was sucking the life out of my battery (already an issue with my iPhone 5, that thing doesn’t need any more strain). Still, the Jelly team have found that the three main ways people us the platform are for:

  1. Recommendations (Where’s good to eat around here?)
  2. Troubleshooting (How do I make this gizmo work?)
  3. Identification (Is this a poisonous snake?)

And yes, that last one reminds me of this sign at Twitter HQ.

Bits and bytes

  • A marvellous response from Wolverhampton Wanderers to a fan who’d bought a current kit from the club shop – only to find that the Wolves badge had been sown on upside down (HT @MattyP115)
  • Getty now allows users to embed watermark-free images on websites and blogs free of charge. A ballsy move I thought, until I read this comment from bus dev exec Craig Peters: “Look, if you want to get a Getty image today, you can find it without a watermark very simply. The way you do that is you go to one of our customer sites and you right-click. Or you go to Google Image search or Bing Image Search and you get it there. And that’s what’s happening… Our content was everywhere already.” Fair enough! More on embedding Getty images in this FAQ
  • Facebook in business model shocker: You want reach? Pay for it
  • Billed as the ‘Shazam of shopping‘, the iPhone app Asap54 uses image recognition and crowdsourcing to find similar products for sale online

Videos of the week

We all know the rainforest is being destroyed. Heck, the entire planet’s in distress! But is there really anything we can do about it? Actually, yes, as this marvellous new campaign from the Rainforest Alliance shows (HT @darraghooi, @beneavis)

Have you heard of StickBomb? Flat wooden sticks are woven together under tension, which then fly apart like dominos when one is removed. Subaru pitted a StickBomb against a radio control model WRX STI? Who knew you could drift a toy car?

Air New Zealand partnered with Sports Illustrated for their latest in-flight safety video. You can be sure that half of the passengers on board will be paying close attention.

And finally: FC Schalke’s head of PR responds to a newspaper whose article said Hitler was a fan (HT @olinwatkins).