SochiProblems: To say that the Sochi Winter Olympics have a bit of a repetitional problem would probably get you on the podium at the understatement of the year award. Adding to the allegations of corruption and the ridiculous anti LGBT laws, and an Olympic Snowflake that was too afraid to come out, organisers also have to contend with athletes and journalists tweeting bizarre evidence of how ramshackle, unfinished and bonkers Sochi 2014 looks to be for visitors.
Of course everything is beautifully curated by spoof accounts on Twitter, with @SochiProblems the clear winner, by far eclipsing the official @Sochi2014 account. Meanwhile, @SochiGamesPR provides the spin in an attempt to deflect attention. Make sure you keep an eye on the #SochiProblems hashtag. Gold.
The Chive has pulled together a more comprehensive summary of the #SochiProblems.
And yes, you can also get your t-shirt
Facebook is 10: Happy 10th birthday to the social network that in the last decade made it socially acceptable to poke a complete stranger. It brought us the like button and an avalanche of baby photos from people that you didn’t speak to or care about in high school, but don’t have the heart to decline their friend request. Brands jumped in, some doing great work to help create a place for a community to come together around their products, many others providing fodder for the Condescending Brand Page.
How to celebrate their 10th birthday?
A clever viral (yes, this was actually viral) film based on the personal history of each and every Facebook user. Accessible via the click of a button, Facebook pulls together a collection of your early posts, popular posts and top photos starting from when you joined the network, right up to the present day, and assembles a version of your life on top of some twee twinkly folky music, images popping up in time with the saccharine tune.
Called ‘A Look Back‘, @stangreenan probably summed it up best: “it’s so lovely, it makes me wonder what parts of my soul Zuckerberg stole to give it to me”.
So we learn that if you want something to go viral, you make it about the person who is sharing it.
But there is another, equally powerful motivator for something to be shared: the spoof look back film. As many were generating the Facebook version of their personal history, the Internet got to work to create spoofs of the look back film from the perspective of Prince Harry, the Bible, and, of course, President Putin.
My favourite has to be the Breaking Bad version (warning: spoilers)
Bits and bytes
- @Wadds looks at the 10 things Facebook tought us about PR
- The 5 best real-time marketing moments of the Super Bowl
- Have 24-hour TV news channels had their day? The former director of BBC News, Richard Sambrook, and its ex-head of strategy, Sean McGuire, argue that digital technology has left rolling news channels outmoded
- Microsoft announced their third CEO this week and I thought the page their built to tell the world more about ‘the new guy’ really does a great job in pulling together different assets and perspectives (HT @_georgebowden)
- XKCD looks at mobile marketing
Videos of the week
GoPro released their beyond epic film of Felix Baumgartner Spacejump from 2012. Watch this on full screen HD if you know what’s good for you.
Jerry Seinfeld’s reunion with George was TiVo’s most re-watched Super Bowl commercial – and it’s actually quite funny.
And finally: ‘Tainted Love’ played by floppy disk drives.
Thoughts? Let me know in this here box.