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Apple goes colour/biometric, Twitter IPO/future, Phoneblok and this week’s bits and bytes

#JSFishFinger: We have a winner. The honour and a £25 Sainsbury’s voucher for being @SainsburysPR‘s favourite Fish Finger Sandwich was awarded to @DomSoar for his epic fish and chips with homemade mushy peas on thick buttered white bread with tomato and Tartare sauce. We were impressed with Dom’s successful work in bringing together two classic dishes in a most precise fashion. Tasty.

Colourful plastic cases and fingerprint ID: The new Apple phones are here. Charles Arthur reckons that the 5c will be popular, even if it’s not as cheap as many had hoped. The 5s however is the model that the Apple fan boys will be most interested in. A faster processor, a new camera alongside some new photography functions such as ‘burst mode’ and ‘slow motion video’ will appeal to the Instragramers and Viners out there.

The reaction to the new iPhones on social was rather negative as WeAreSocial were quick to point out.  Mentions of the 5c were mostly negative, with 45% of conversations criticising its design and 36% questioning its price. The 5s in turn was mentioned 66% less than its predecessor the iPhone 5 a year go. The Poke has taken a less scientific way of looking at the social response – they’ve just picked some of the funniest Tweets.

The biggest reaction to the new colourful range of iPhone 5c however went to Nokia, who, while Apple’s event was still running, tweeted an image of their range of colourful Lumia handsets and thanked Apple for paying them such a huge compliment by copying their idea.

Apple’s share also took a hit as investors were unimpressed with Apple’s pricing strategy and the lack of a distribution deal in China.

One feature with the new 5s that does terrify me a little though is ‘Touch ID’, the fingerprint passcode function, where you can teach your new phone up to five fingerprints that will then unlock the phone and even work as a password for purchasing music through iTunes. Apple was quick to confirm that fingerprint data is not stored on any servers and that they will only ever remain on the phone. However, with a phone inherently connected through mobile networks or wifi, I’d think it only a matter of time hackers are stealing your biometric data along with your phone number and any other data stored on your phone.

Also, if your password is compromised – you can change it. But what happens when your fingerprint is compromised? You can’t change that so easily. Boing Boing looks at this paradox of using biometric data for authentication and why it may not be as safe as we like to think it is.

And what the hell does the S and the C stand for anyway? Speed and colour? Or Same and Cheap?

Anyway – what I’m really excited about is iOS 7, the new operating system that launches next week!

Twitter IPO and new features for verified accounts: Twitter has also been busy this week, announcing their long-awaited IPO with a tweet – how else?

Secondary sales of Twitter stock have valued the company at upwards of about $10 billion (that’s 10 Instagrams, fyi), so one thing that is certain is that it will create much excitement over the next few months and a number of millionaires when it finally happens.

That tweet came almost immediately after the IPO tweet, as Twitter moved to announce a new feature for verified accounts (the ones with the blue tick). The new feature will allow the Justin Biebers of the world to filter their interactions: they can chose to see all their @mentions, just the ones from other verified accounts, or those that Twitter deems relevant. The move is meant to encourage Twitter’s most popular users to stay active on the platform – although they might end up just speaking to each other rather than their fans (which in Bieber’s case would be fine by me).

Where will it all go? Well, The New Yorker looks at what Twitter could look like in the future:

  • Twitter will continue its transition from tech to media company
  • What’s coming next is a more graphically intense platform that is led by mobile
  • They will likely match the new iOS 7 operating system with a cleaner look – for example, the menu buttons for home, connect, discover and your profile will disappear in favour of an UI that ancourages users to swipe left and right

Phoneblok: As we all know though, a phone really only lasts a couple of years before it breaks or becomes obsolete. @davehakkens argues that even though it’s often just one part that fails, we throw the whole thing away since it’s nigh on impossible to repair or upgrade. Just thinking of my visits to the Apple Store and I realise that I’ve never actually walked out of there with a repaired or upgraded phone. I’ve always walked out with a brand new handset.

Hakkens has come up with the brilliant concept of the Phoneblok – a fully customisable phone that is made up of little blocks that all fit together – almost like Lego. A quite brilliant idea, the idea is in a conceptual stage at the moment, but going by the support it is getting, I think this might become reality sooner rather than later.

On the Internet, everyone has a friend: A great piece in The Atlantic by @emmaogreen about how the Internet isn’t a place where everyone shouts at each other. Rather, it’s a collection of lots of small places where people are chatting among themselves about topics that they are interested in.

“In other words, anyone can find other people who share her interests, no matter how obscure those interests are. These communities might provide entertainment, but they also provide a place for groups to coordinate and rally offline action. This is especially important because of the low cost of entry – people no longer have to have a printing press and/or a powerful company on their side to find allies and make their voices heard in a public sphere.”

Moving on nicely from what people talk about on the Internet to some research from Ipsos about why people share things on social media. Quite simply, to share interesting (61%), important (43%) and funny things (43%).

Instagram catching up with Twitter: The Hipster’s favourite photo sharing platform has just cracked the 150 million active users mark, bringing it ever closer to the 200 million active Twitter users. What better way to celebrate this milestone that to follow Sainsbury’s on Instagram?

Videos of the week: Guinness have come up with a rather clever way of showing the true meaning of friendship and loyalty – and what it means to share a pint with friends

Extra shows us the cheesiest gum commercial ever

And an ode to Lidl (via @Treebd)

And finally: Happy 15th birthday Google. Here are 15 things about Google you probably didn’t know.

Android KitKat, trolling BA, fish finger fun and this week’s bits and bytes

KitKat Android: The clever bods over at Google have launched an update to their Android mobile operating system. And as with previous versions (Cupcake, Donut, Eclair, Froyo, Ice Cream Sandwich and Jelly Bean), the new OS is named after a desert: KitKat 4.4.

The entire campaign is a no holds barred parody of Apple – not in itself a new idea, Samsung have done it in the past and Nokia have even parodied the spat between Samsung and Apple – but with this one you can really see that they’ve committed completely to not only shooting their ad in the same style…

… but the copy and product descriptions on the über-slick site built to showcase the future of confectionery is a pitch-perfect piss-take of Apple’s tone of voice and dictionary.

My favourite features of the new KitKat:

  • Works perfectly in portrait or landscape for a panoramic taste experience
  • Maximum breakability is guaranteed due to the refined praline software, crisp waferware and its unique chocolate unibody
  • It comes in 2 mega-bites, 4 mega-bites or a chunky-bite option

and, my favourite

  • Compatible with all liquid accessories

Screen Shot 2013-09-05 at 21.54.39

How much does this kind of a perfect partnership cost?

Nothing.

“This is not a money-changing-hands kind of deal,” John Lagerling, director of Android global partnerships, told the BBC. “The idea was to do something fun and unexpected.”

You’ll be able to buy special packs of KitKat Four-Finger and KitKat Chunky multipacks at Sainsbury’s.

Man buys promoted Tweet to troll British Airways: I’ve been flying regularly all my life and I’m lucky to say that I’ve never had my luggage go missing (writing this, I realise that my next trip is bound to be a disaster). I have however had many a ‘mare with Airline customer service. I’ve tweeted to complain but that tends to result in silence, stock responses or requests to call customer service numbers.

This week, British Airways passenger @HVSVN bought a promoted tweet after the airline had lost his baggage and hadn’t responded to his tweets for seven hours. After some rather snarky, nasty messages – borderline tolling, basically – the first ever promoted customer complaint made its way into the Twitter history books. Also, BA finally responded…

It doesn’t get better.

@HVSVN bought the tweet in the New York City and UK markets Monday night using Twitter’s self-serve ad platform. While he at first didn’t confirm the cost in media interviews, he has since tweeted the final cost and reach of the promoted tweet: 76,000 impressions for $1,000. Time has a bit more info on how @HVSVN went about targeting the tweets to make sure that it reached all the existing followers of British Airways.

Was it worth it?

That’s sooo 2006: The Guardian published their Media 100 list this week, a ranking of the most powerful people in the UK’s media landscape today.

Who came in at No.1?

I did.

Well, technically, so did you. All of us really.

An unbelievably unoriginal idea – after all, I’d already made it onto the cover of Time magazine as Person of the Year way back in 2006.

Source: Time Magazine

Communicating CR: With people demanding greater transparency, authenticity and accountability from companies than ever before, @SimonMainwaring writes that brands are increasingly taking three steps to respond:

  1. Sharing their purpose, core values and mission
  2. Moving sustainability marketing to corporate communications to tell the story of the good work companies are doing in ways that build their business
  3. Working with customers to fulfill the brand’s mission because they understand that “the future of profit is purpose, authentically executed”

New Yahoo logo: Yahoo updated their logo this week, after 30 days of changing the logo on their homepage to a different version. The familiar purple colour and famous exclamation mark remain – the later has been rotated to the right by exactly 9 degrees, which according to Marissa Mayer adds a bit of “whimsy”.

Source: Marissa’s Tumblr

I’m no typography expert so I don’t know if this is a good or a bad logo. But if you’re into that sort of thing, you should definitely give Mayer’s post about the relaunch a go where she ‘geeks’ about all the wee features and ideas behind the new logo. Quite frankly, I would never have picked up on any of them. I’m sure that a hell of a lot of work went into it and I think it looks good. But is it going to make Yahoo relevant to today’s web audience? For Flickr’s sake, I hope so…

Way To Safety: Mobile apps have become a part of life for many people. They help us organise our lives, check our email, find our way around town, figure out when the next tube is due, post updates to our friends, hurl birds at naughty piggies. Increasingly, augmented reality and layers of data are added to make apps even more powerful and helpful – possibly even to a such a degree that they could literally save your life.

Way To Safety is an app currently in development that  would help civilians steer clear of gunfire in urban warfare environments:

“Within 30 seconds after a shot is fired, the application will determine the source location of the shooter, the direction he was aiming at, the type and caliber of the weapon used and the number of bullets fired. This data will be sent to the nearby residents for free and we will also send it to the army, paramedics, press.” 

Terrifying and brilliant at the very same time (HT to Simon French for this one).

Fish finger sarnie challenge: Sainsbury’s new ad featuring by Sainsbury’s Fish Fingers kicked off a bit of a discussion on Twitter this week. Turns out that not everyone would stack the fish fingers like we did!

So, we decided to open it up to the weird and wonderful people of Twitter and asked them to show us how they make a fish finger sandwich. Our favourite photo, video or Vine stands to win a £25 Sainsbury’s voucher.

There’s already some good efforts coming through, some even made without any bread or fish fingers. We’ve had saucy combos, little umbrellas and even the inclusion of cheese, bacon and onions.

So if you fancy a go at the classic fish finger sandwich, tweet a photo or video with #JSFishFinger and you could be in the running for a £25 Sainsbury’s voucher.

Here’s @SainsburysPR‘s humble entry (with huge thanks to @a_little_wine and @TillieSeymour):

Video of the week: LG uses their ultra-realistic TVs to scare the wits out of poor job applicants. Brutal really – after all, they’re all leaving that room no closer to a job.

And finally: What Bale Earns

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