KitKat Android: The clever bods over at Google have launched an update to their Android mobile operating system. And as with previous versions (Cupcake, Donut, Eclair, Froyo, Ice Cream Sandwich and Jelly Bean), the new OS is named after a desert: KitKat 4.4.
The entire campaign is a no holds barred parody of Apple – not in itself a new idea, Samsung have done it in the past and Nokia have even parodied the spat between Samsung and Apple – but with this one you can really see that they’ve committed completely to not only shooting their ad in the same style…
… but the copy and product descriptions on the über-slick site built to showcase the future of confectionery is a pitch-perfect piss-take of Apple’s tone of voice and dictionary.
My favourite features of the new KitKat:
- Works perfectly in portrait or landscape for a panoramic taste experience
- Maximum breakability is guaranteed due to the refined praline software, crisp waferware and its unique chocolate unibody
- It comes in 2 mega-bites, 4 mega-bites or a chunky-bite option
and, my favourite
- Compatible with all liquid accessories
How much does this kind of a perfect partnership cost?
“This is not a money-changing-hands kind of deal,” John Lagerling, director of Android global partnerships, told the BBC. “The idea was to do something fun and unexpected.”
You’ll be able to buy special packs of KitKat Four-Finger and KitKat Chunky multipacks at Sainsbury’s.
Man buys promoted Tweet to troll British Airways: I’ve been flying regularly all my life and I’m lucky to say that I’ve never had my luggage go missing (writing this, I realise that my next trip is bound to be a disaster). I have however had many a ‘mare with Airline customer service. I’ve tweeted to complain but that tends to result in silence, stock responses or requests to call customer service numbers.
This week, British Airways passenger @HVSVN bought a promoted tweet after the airline had lost his baggage and hadn’t responded to his tweets for seven hours. After some rather snarky, nasty messages – borderline tolling, basically – the first ever promoted customer complaint made its way into the Twitter history books. Also, BA finally responded…
It doesn’t get better.
@HVSVN bought the tweet in the New York City and UK markets Monday night using Twitter’s self-serve ad platform. While he at first didn’t confirm the cost in media interviews, he has since tweeted the final cost and reach of the promoted tweet: 76,000 impressions for $1,000. Time has a bit more info on how @HVSVN went about targeting the tweets to make sure that it reached all the existing followers of British Airways.
Was it worth it?
That’s sooo 2006: The Guardian published their Media 100 list this week, a ranking of the most powerful people in the UK’s media landscape today.
Who came in at No.1?
Well, technically, so did you. All of us really.
An unbelievably unoriginal idea – after all, I’d already made it onto the cover of Time magazine as Person of the Year way back in 2006.
Communicating CR: With people demanding greater transparency, authenticity and accountability from companies than ever before, @SimonMainwaring writes that brands are increasingly taking three steps to respond:
- Sharing their purpose, core values and mission
- Moving sustainability marketing to corporate communications to tell the story of the good work companies are doing in ways that build their business
- Working with customers to fulfill the brand’s mission because they understand that “the future of profit is purpose, authentically executed”
New Yahoo logo: Yahoo updated their logo this week, after 30 days of changing the logo on their homepage to a different version. The familiar purple colour and famous exclamation mark remain – the later has been rotated to the right by exactly 9 degrees, which according to Marissa Mayer adds a bit of “whimsy”.
I’m no typography expert so I don’t know if this is a good or a bad logo. But if you’re into that sort of thing, you should definitely give Mayer’s post about the relaunch a go where she ‘geeks’ about all the wee features and ideas behind the new logo. Quite frankly, I would never have picked up on any of them. I’m sure that a hell of a lot of work went into it and I think it looks good. But is it going to make Yahoo relevant to today’s web audience? For Flickr’s sake, I hope so…
Way To Safety: Mobile apps have become a part of life for many people. They help us organise our lives, check our email, find our way around town, figure out when the next tube is due, post updates to our friends, hurl birds at naughty piggies. Increasingly, augmented reality and layers of data are added to make apps even more powerful and helpful – possibly even to a such a degree that they could literally save your life.
Way To Safety is an app currently in development that would help civilians steer clear of gunfire in urban warfare environments:
“Within 30 seconds after a shot is fired, the application will determine the source location of the shooter, the direction he was aiming at, the type and caliber of the weapon used and the number of bullets fired. This data will be sent to the nearby residents for free and we will also send it to the army, paramedics, press.”
Terrifying and brilliant at the very same time (HT to Simon French for this one).
Fish finger sarnie challenge: Sainsbury’s new ad featuring by Sainsbury’s Fish Fingers kicked off a bit of a discussion on Twitter this week. Turns out that not everyone would stack the fish fingers like we did!
So, we decided to open it up to the weird and wonderful people of Twitter and asked them to show us how they make a fish finger sandwich. Our favourite photo, video or Vine stands to win a £25 Sainsbury’s voucher.
Video of the week: LG uses their ultra-realistic TVs to scare the wits out of poor job applicants. Brutal really – after all, they’re all leaving that room no closer to a job.
And finally: What Bale Earns