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nando’s

UGC goodness with McDonald’s #MyBurger, Nando’s #Wingroulette and Coke’s #ThisIsAhh

This wins the Internet

Too brilliant for the ‘and finally’ section, so I break with tradition and give you this bit of pure, unadulterated genius. Hats off to the DJ.

Haven’t laughed this hard in a long time.

Are those Reebok or Nike?

The one with the dodgy banana

A tale of woe, customer service and, finally, redemption and happiness told through the eyes of Sainsbury’s customer @HBChapple and Chris from the @Sainsburys Careline team.

McDonald’s UGC burger

I love a burger. Dirty or posh, van or fancy restaurant. Breakfast, lunch or dinner. It doesn’t matter. A burger sorts me right out and I’ve had a few over the years. They come in all different sizes, combinations and tastes. And it is a very rare occasion indeed, where I come across a bad burger (fries are a different ballgame entirely. So much can go wrong with fries. But that’s for another day).

http://instagram.com/p/oMO4A1nimO/

Now, making your own burger at home is not particularly difficult, but not something that I tend to do very much. But what if you could digitally build your burger, have all your friends vote for it and the one with the most votes gets added to McDonald’s menu?

There you have the simple, yet brilliant premise of McD’s latest #MyBurger campaign.

After careful deliberation, clicking and scrolling, I am proud to give you my BCG Burger: Bacon (because everything with bacon is just better), Cheese (two slices of black pepper cheese to make the beef pop and add some stability to the construction) and Guacamole (equal parts cashing in on the oh-so-trendy Mexican food craze,  and also, guac is just so goooood) burger. Perfected by a generous sprinkling of jalapeño peppers for that extra oomph, rocket to give it even more of a peppery freshness, and held together with a brioche bun and OMG JUST GET ME A BURGER ALREADY.

The BCG now takes it’s place amongst all the other delicious creations, which you can drool over in the gallery section of McDonald’s My Burger site.

As you salivate over sooo much beefy goodness (on that, why the heck can you only make a beef burger?), you also get your fair share of burger stats. And which PR person doesn’t like a survey?!

  • over 46,000 burgers made since the site launched this week
  • over 100,000 votes cast
  • at just 2%, pineapple the nation agrees that pineapple has no place on a burger (or on a pizza for that matter)
  • pickles aren’t much better off, finding their way into only 9% of burgers flipped
  • the must-have ingredient, next to glorious meat of course, turns out to be cheese – layered into over 43,000 burgers coming

Voting for a burger is simple. But what I really love about the voting process is McDonald’s reinvention of the Captcha. Rather than some strange maths question or indecipherable characters to prove that you are, in fact, a hungry human, you are asked to pick two items from McD’s menu by this prompt:

McDonald's captcha

 

A gloriously simple and fun campaign, one that get’s McDonald’s customers actively involved in the brand by creating a burger that could end up in restaurants nationwide. And who doesn’t like sharing something tasty with their friends saying: “Look! I created this! Isn’t it great?”

 

Wingroulette

To celebrate the launch of their delicious new menu item ‘The Wing Roulette’, the clever chaps at Nando’s have come up with a spicy  campaign centred around user generated content.

Customers are encouraged to not only brave the fiery madness that is the selection of 10 chicken wings dipped in peri peri sauce of unknown strength (ranging from the tangy mango and lime to the teeth-melting extra hot) but to then use their napkins and sauce covered fingers to produce some tweetable art along with the hashtag #wingroulette.

Nando’s have also added a Wingroulette companion game to their iPhone app that tells you which of your friends gets to eat which chicken wing (and here I was planning to order the 10 wings for myself…).

To keep the campaign going, Nando’s are relying heavily on the TV guide, creating finger puppet versions of popular shows like Game of Thrones and 24

But they’re also being good social media citizens and sharing the best of the #Wingroulette selfies from customers

There’s many more #Wingroulette finger selfies on Twitter – a lot of people are keen to win their year’s supply of free Nando’s!

Bits and bytes

  • Greg, a security guard for Arcadia sends an email asking his manager to approve holiday. Line manager accidentally forwards Greg’s request to all the company’s 3,500 employees. Hilarity and a trending hashtag #GiveGregtheHoliday is born (HT @CiaranM_). And yes, he finally did get his two days leave approved – and he also donated all the free stuff he received to charity. #GoodGuyGreg
  • The Roman Catholic Church issued its 10 digital commandments this week and they’re actually not that bad (HT @a_little_wine). If you fancy a slightly less preachy, more practical take on keeping The Big Guy virtually happy, you could also choose to follow the Church of England’s 9 digital commandments (1 less than the Catholics. So chill.)
  • Missed out on the London Marathon ballot? No worries, for next year’s race, you’ll be able to run the race in a virtual reality environment: on a treadmill that controls your avatar as it completes the 26.2 mile course

Videos of the week

I’m conflicted about this one. Adweek calls Coke’s latest commercial the first ever TV ad made completely from user generated content, which, as we all know, is complete and utter bollocks. Sainsbury’s did that with Christmas in a Day, thank you very much, next question, you utter muppets. But then again, Adweek also called this the best corporate apology ever posted to Twitter. Damnit. Anyway, just watch the clip.

Dutch drink Vifit either helps you concentrate on studying in the uni library while an attractive blonde does a strip tease or drinking too much of it causes blindness. I suspect the people behind this ad were going for the former.

And finally

Your iPhone’s annoying alarm tune remixed into EDM awesomeness (also, give his Breaking Bad remix a go, um, bitch).

Iceclimb, Royal Mail’s poultry apology, your brain going viral and this week’s bits and bytes

Greenpeace Iceclimb: In what was an incredibly literal interpretation of the term PR stunt, six Greenpeace activists scaled London’s Shard building to raise awareness of the negative effects of drilling in the Arctic. The news quickly spread on via Twitter (that’s where I saw that The Shard was trending) and media outlets quickly picked it up. By Thursday evening, #Iceclimb was still in the top trending topics and the Evening Standard had it as their front page with another double spread on pages 6/7 including all the key messaging from the Greenpeace campaign.

Poultry apology: A fascinating exchange between a disgruntled Nando’s customer, Nando’s customer service and the Royal Mail about a Nando’s voucher issued in apology that was (apparently) stolen by the postal service – all playing out on Twitter. The chaps running the Royal Mail account show great courage by rolling with the punches and following Nando’s suggestion of apologising to the customer for losing the voucher – by drawing a chicken.

Read the exchange for yourself (it’s worth it!) – all I wanted to point out here is: how bizarre is it that both the Metro and Poultry World ask permission to use the hand-drawn image of the chicken!?

Twitter Media Blog: I suspect that the Greenpeace activity and possibly even the Royal Mail chicken apology will make an appearance on the new @TwitterMedia blog – a place where Twitter promises to showcase the best uses of Twitter by the media industry, including marketing, advertising and journalism. And what better way to announce it than a quick Vine.

Journos going ever more digital: Broadgate Mainland surveyed financial journos and found that they are increasingly seeing digital popularity as a measure of success – while print is falling in importance. Key bits from the study:

  • Twice as many journalists now use digital means to source stories compared with 2012
  • Three quarters of financial services journalists increasingly rely on press releases and PR generated commentary
  • 87% of journalists prefer to be pitched to by email – phone pitches come in at 8%
  • 45% of journalists said Twitter is their favourite social media outlet for sourcing news (down from 57% last year – the novelty might be wearing off?)

This is your brain on viral: A fascinating post about the Temporo-Parietal Junction – the part of our brain that is most active in deciding what we share on social media. MRI scans showed that the TPJ lights up like a Christmas tree when we start thinking about how and who with to share a story, a video, an image.

Google Glass and retail: Google Glass is coming and while some use it to film bar brawls and the resulting arrest, But what could wearable computing mean for retail? Nothing much going by Econsultancy: Google Glass doesn’t offer any more customisation options than todays’ smartphones.

Meanwhile, over on Marketingland, they look at the privacy debate around Google Glass and how much of it has been driven by hype and fear. An interesting (and long read!), but good if you’ve been worried about the army of bespectacled geeks roaming the world and/or the NSA plugging in directly to your eyeballs.

Your Tour: I’m more of a runner, but even I have to admit that Google’s tribute to the 100th Tour de France is quite nifty. To begin with they had a great Google Doodle and now I’ve come across Your Tour a great site that combines Google maps, Streetview and other nifty gadgets to give you a handle-bar-perspective of some of the most famous sections of this year’s and past year’s Tour. Mashable have pulled together a little video to show what it Your Tour gets you.

Videos of the week: The brilliant @MrMichaelSpicer reckons he doesn’t need Twitter, he has a horse

Honda pays tribute the curiosity of their Honda engineers and some of the most successful innovations from the past 65 years

And just ‘cos it was so good, highlights of Murray’s Wimbledon win set against Biffy Clyro’s Victory Over The Serve

And finally: Go to Vogue.co.uk, enter the Konami code (for you non gamer geeks, that’s up, up, down, down, left, right, left, right, B, A) and keep hitting A (HT @a_little_wine)

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