Sainsbury’s Twitter faves: Here are my favourite tweets about Sainsbury’s from February 2013. You’ll see some amazing Red Nose Day cookie creations, Goktastic reviews for collection 6 and lots of love for Lulu Guinness’ Red Nose Day totes. And, of course, a few customers declaring their undying love for our cookies.
Twitter for PR, Facebook for branding: Sir Martin Sorrell, the WPP Group chief executive, spoke to the Harvard Business Review about everything from where we are with the advertising business, to social media and emerging technology like Google Glass. He also said some interesting things about Twitter and why it’s a PR medium and Facebook and how that is a branding medium.
I get myself in deep doo-doo when I say this, but Facebook to my mind is not an advertising medium. It is a branding medium. So if I can get you to say something nice about WPP or me or one of our companies on Facebook to your wife, your friends, or whoever, that’s good. But it’s a long-term mechanism. Compare that with Google. Say you’re searching for a car: We know that up to 90% of car purchases in the U.S. are search-influenced. Depending on where you are in the purchase cycle, that number one ranking on Google seems more important than a Facebook “like.” This doesn’t deny the potency of Facebook. But it has to be seen in the context of a long continuum of brand building.
I’m going to get myself shot again. I think it’s a PR medium. Again, it’s very effective word of mouth. If you look at the Olympics in London, the big winner was Twitter. It wasn’t Facebook. It wasn’t even Google. We did analyses of the Twitter feeds every day, and it’s very, very potent. But—and this is the old fart speaking—I think because it’s limited in terms of number of characters, it reduces communication to superficialities and lacks depth.
The fail trail: This great infographic from social media monitoring firm SDL illustrates really well some recent case studies of how Nestle, Dominos and United dealt with their respective social media crises.
Social media magic: Two things you need to fulfil to have a chance at creating a successful social media campaign are the need to be loved and the need to be heard.
Oscars! The Internet fell in love with Jennifer Lawrence for being so darned down-to-earth and genuinely lovely – and heck, if you can recover from falling up the stairs of the stage to collect your award for best actress that gracefully, then you deserve all the adulation you can get. My theory though: Jennifer Lawrence is just animated-gif fodder.
AAANYWAY. In terms of predicting winners, turns out that social media beat Google. Looking at the top categories (film, director, actor, actress, supporting actor, supporting actress) Google got 4/6 and social media got 5/6 right.
Pope wiped: So the Pope finally said his goodbyes this week and the holy social media quickly changed the name on the Papal Twitter account to ‘Vacant Seat’, and wiped Benedict’s tweets. No chance for Ratzi to walk away and do the disgruntled former employee thing with the 1.6 million followers. But what about all those (well, 39) tweets Pope Benedict? Worry not digital Catholics, all of his have been archived on the Vatican’s news site and you can read all of them in nine different languages.
I want to be a cop: When looking for inspiration for clever web design that puts people and their stories at the foreground I immediately think of Coca Cola and their new(ish) site. Seriously. Google ‘corporate website story telling’ and whole first page is nothing but links to articles about Coke’s page. So when @davidjstocks emailed me a link to the Milwaukee Police’s website, I was a bit surprised. But within about 5 minutes I was looking for how to become a US citizen and sign up to join the men and women in blue. The site uses some of the slickest combination of parallax scrolling and floating navigation I have ever seen alongside gripping photography and a fantastic arrangement of infographic type visuals to convey the PDs story. Well worth a visit.
On Twitter? Don’t break the law: An overview of some court cases that suggest that ordinary social media users need to have a grasp of media law to make sure they stay out of trouble (HT @a_little_wine)
Videos of the week: Samsung are working with Tim Burton on a new flick about the ‘Unicorn Apocalypse’;
Nike combined GPS data, maps and Facebook to drive their ‘Run Like Me’ campaign (it’s from Nike Japan, so it’s especially mental);
and Heineken conduct probably the best intern interview process I have ever seen!