Social media insight: Social Media Week was on this week. I didn’t go to any events but I refer to @Garyvee‘s marvellous manifesto that pretty much covers the insight you can hope to garner from these events. Unlike these selections.
Budget Tweets, Part 1: This week, Ryanair Chief Exec Michael O’Leary announced at their AGM that the company would look to reform it’s abrupt culture and things that unnecessarily annoy passengers: “I am very happy to take the blame or responsibility if we have a macho or abrupt culture. Some of that may well be my own personal character deformities.”
Did this new found humility and focus on customer service prompt Europe’s biggest budget Airline to launch their own Twitter account? I don’t know. Their first Tweet was promising, showing some of that don’t-give-a-sh*t tone-of-voice they’re so (in)famous for.
Many RTs and responses followed – along with their second Tweet, a day later.
Errr… right chaps.
By that logic, you haven’t quite grasped this whole social media thing and many other companies shouldn’t be on Twitter either. Do have a look at the responses to that Tweet – it’s telling to see what people expect from brands who come to Twitter.
I suspect that Ryanair won’t care too much about it… at least until they find a way for passengers to pay for the privilege of receiving Tweets?
Budget Tweets, Part 2: Meanwhile, Europe’s other budget airline also had a turbulent week on Twitter. EasyJet landed in some hot water when they stopped The Drum’s tech law columnist Mark Leiser from boarding a flight because he’d criticised the airline on Twitter.
Tweetliner vs. Dreamliner: Completing the aeronautical Twitter theme this week is a rather nifty retweet competition from @BritishAirways, who pitted a Dreamliner and an Airbus A380 against a flight powered by Tweets tagged with #RaceThePlane. The competition was live for the actual duration of the actual flights (suspect they made sure they’d leave on time) and participants who tweeted using the hashtag had a chance to win free flights.
I’ve no idea how many tweets equate to a mile (the official microsite doesn’t seem to provide that info), but in both cases the Tweetliner beat its real-life competitor. The competition generated around 24,000 mentions of #RaceThePlane; the first flight peaked at a little over 8,000 and the second a week later at around 14,000. Reach, according to Sysomos, was around 132 million impressions generated from about 13,000 Twitter users. Not bad for the world’s first Twitter powered flight!
I share, therefore I am? A hypnotic animation from Simi Cohen about how today’s über-connected society could in fact lead to loneliness – even though the illusion of all our social media friends and followers would have us believe otherwise.
Lyric videos: Remember, in the olden days, when you bought a CD and popped it in your Discman, and listened to your favourite band’s new album (Def Leppard, baby!), and then read the lyrics as the song was playing in the booklet (Pour Some Sugar On Me. They don’t write ’em like that no more)?
Since then, the mp3 has killed the album and all we have are massive playlists of individual songs – and no idea what people are singing about.
The Internet looks to have come to the rescue with ‘Lyrics Videos’ – a bizarre, home-made sub-genre where fans combine the music and lyrics from their favourite song with their own footage. And according to the NYT, this trend is now so popular on Youtube, that artists like Maroon 5 and Katy Perry are producing their own lyric videos – often before their official music video is released to get interest in a new single going.
iDamp: Sad proof this week that some Apple fans aren’t terribly bright, when the online community 4Chan generated nine different fake Apple iOS 7 ads claiming the newly released mobile operating system would make iDevices waterproof.
And yes, according to the reports, people actually fell for it!
In other Apple news: turns out the iPhone 5s’ fingerprint scanner was hacked by Chaos Computer Club. So much for that then.
Imgur beats Reddit: While we’re on slightly more left-field online communities, Buzzfeed reports that the image hosting service Imgur (built to support the online community and ‘front page to the Internet’ Reddit, because it didn’t provide its own image hosting service), now has more users than the community it was built to support. Even better: it doesn’t rely on venture capital and is profitable – unlike Reddit.
Correction of the year? From the Evening Standard.
Videos of the week: Jimmy Fallon and Justin Timberlake show us how using #hashtags in real life will make you sound like a complete and utter tool.
Adobe asks if you really know what your marketing is doing?
And growing London’s skyline (well, tourist attractions and train stations) with geo-tagged Tweets
And finally: Sh*t PR Ideas [hit refresh to see a new one]