Little Stories, Big Difference: Often it’s little things that make a big difference. At Saino’s, those little things are often what customers don’t see, so we thought the best people to tell these stories would be our colleagues. Together with our Internal Comms and product teams, we worked with @SAS_Creative and @Green_Lions to create over twenty microfilms: all speaking to the value of values and all featuring our own colleagues. The first ten of these films are live now on our corporate site.
From reducing packaging, to homing bees, and tracing the origin of our bread – I really do think that these films go a long way in bringing our values and sustainability commitments to life in a customer friendly and playful way.
Meerkat moment: At this week’s Marketing huddle, @PoppyShute talked about the Coca Cola ‘Small Worlds Machine’ campaign. Poppy was kind enough to write a quick summary of Coke’s campaign:
This award winning online video campaign communicated the optimistic and feel-good message that what unites us is stronger than what sets us apart, and the result was an incredibly touching video that went viral on You Tube, with 2.4 million views to date. In March this year, Coca Cola set out to connect the people of India and Pakistan – communities only several hundred miles apart, but separated by decades of political tension and mutual hostility. Using state of the art, touch screen vending machines that acted as ‘live communication portals’ in Lahore (Pakistan) and New Delhi (India), they invited consumers to put their differences aside, complete an interactive task togehter, and share a simple moment of connection over a coke.
This is a great demonstration of a company using new technology to great effect, being locally relevant, and building brand values much bigger than just their product. Brace yourself to feel a bit teary.
#LookUp: A digital screen, live flight information and a wee clip of a nipper pointing up at the sky. Three rather simple elements that @British_Airways have brilliantly combined to deliver ever-changing billboards under the flight paths around Heathrow Airport. Such a powerful idea – after all, who hasn’t sat there looking at planes flying overhead and asked themselves the question: “I wonder where they’re going” (HT @G3Bowden).
Word of the year: “Selfie” has been named as word of the year by Oxford Dictionaries. The official definition:
A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website: occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary
The self-portrait has always been a part of art, Van Gogh created many self-portraits in the 1800s (he loved that straw hat) and when photography was invented, the obligatory mirror photo wasn’t too far behind (if Kubrick does it, it’s gotta be OK). Fast forward to today, and you’ve got Jon Snow Vining about the news
I’m sure that anybody with a camera has taken a self-portrait. Either with a front facing camera on a smartphone or the classic out-stretched-arm-click-and-hope snapshot. The Telegraph’s claim that ‘no man should ever be caught taking a selfie‘ is utterly daft and ignores years of art history.
Perhaps it’s to do with the word ‘self-portrait’ bringing with it a certain level of artistic expectation. A selfie on the other hand feels more of the moment, more fleeting. The Oxford dictionary notes in its definition that a selfie is typically taken with a phone or webcam – by that logic, a photo taken with a proper camera is a ‘self-portrait’, not a selfie. Phew).
I suspect however that the problem with selfies is not so much their existence, but more about that most horrible of poses, the “duck-face” and those people that keep posting a new profile photo to Facebook every five minutes.
But then there’s a new horror on the horizon: The Sparrow Face.
A couple of guys a trend doesn’t make: Stalking the rich is a simple hobby nowadays with social media platforms allowing you instant access to celebs and their lives. The Mail has picked up on a “trend” where rich Arab who accessorise their obligatory super cars, powerboats and mansions with lions and cheetahs – photos of which are then posted to Instagram. Now, the images are no less bonkers and animal rights activists are bound to be up in arms about this, but what I love about this story is that The Mail shows a whole page of photos from two of these rich Arabs (HT @HelenRI).
Clever Hobbitses: Those chaps at Google have put out another one of their Google Experiments – a must see for any Tolkien and The Hobbit fans out there. An interactive map of Middle Earth, featuring characters and locations from the upcoming ‘The Desolation of Smaug. A taste in the video below (epic soundtrack included) and this way to Middle Earth (seems to work fine on Safari too).
Beware of who you follow: The Register gleefully pointed out this week that David Cameron’s Twitter account @Number10gov was following a high-class escort agency on the social network. Suspect that the social media manager who runs the Twitter channel received a bit of a bollocking (HT @a_little_wine).
Twitter motors on: They’ve launched a considerable revamp of their mobile app. Interestingly though, they seem to roll out slightly different versions to different groups of users, test which ones work best and then go with the most popular option. Techcrunch has some more on this agile, highly iterative and data-focused platform roll-out strategy.
Twitter this week also rolled out their Alerts feature to the UK. Rachel from @AllThingsIC has a brilliant round-up of what you need to know.
Videos of the week: My favourite film from a series of three that tell the story of Sainsbury’s relationships with some of their suppliers. The Cow Whisperer is about how our Dairy Development Group works with over 300 British dairy farmers to help them look after their cows and secure a long future for their British Farms.
What do you get when you cover The Beastie Boys’ ‘Girls’, construct a colossal machine out of girls’ toys and film it all in the style of ‘OK Go’s ‘Needing/Getting’. Over 6 million views on YouTube in just a few days for an ad by toy company GoldieBlox and perhaps a generation of girls that will grow up to be engineers.
And finally: Histagrams