Christmas in a Day: The trailers had racked up over 1 million views on Sainsbury’s YouTube channel by the time I was fortunate enough to attend the premiere at beautiful BAFTA House alongside the film’s director and the many stars of the 47 minute feature made up entirely of user-generated content.

A true roller coaster of emotions, I found myself happily giggling away one moment and simply dissolving into tears the next. A genuinely heartfelt, charming  and entirely authentic look at Christmas in the UK.

Why this shepherd loves Twitter: A marvellous essay by @HerdyShepherd1 about why he loves Twitter. A self-confessed luddite and shepherd in the Lake District, Herdy admits that he never would have thought he’d take to Twitter. It was only after he upgraded to a smartphone with Twitter installed that he succumbed to the little blue bird’s charms.

“I suddenly had a camera and Twitter app in my pocket whilst I worked. And though it took me a while to realize it, I had the tools to connect to thousands of people around the world. I could now defend the old in my own quirky and probably misguided way.”

A charming read and well worth the follow.

How to do a Twitter Q&AEconsultancy looked at seven recent Twitter Q&As by brands that proved to be useful in one way or another. They key points they seem to make about what a brand should consider before agreeing to a Twitter Q&A:

  • Get your other Twitter accounts and platforms to promote the Q&A hashtag
  • Stick to your hashtag – it makes it easier to track questions and also potential reach
  • Don’t invite people to ask you question when you’re having a bad news day
  • Collect questions in advance of the Q&A via the hashtag, Facebook and email
  • Use a service like Storify to curate the Q&A so that you have a record of it for later

Transparent customer service via Twitter: @KLM now provides a live update on how long they expect it’ll be before they respond to queries. You’ll see this information when you make your way to KLM’s customer service centre and also directly on their Twitter profile. Really impressive stuff from a company that’s always pushing the boundaries on social and digital media.

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Pay with a selfie: Last week I shared with you my thoughts on the word selfie making it into the dictionary. The South African retailer Urban Hilton Weiner went a step further to celebrate the new official word and launched a one-day campaign encouraging customers to share a selfie of themselves wearing some of the brand’s clothing in order to in order to contribute to their payment.

The hashtag #UrbanSelfie quickly saw a number of in store customers tweeting, Facebooking and Instagraming their outfits from inside the store’s changing rooms for a chance to win some money.

Clever URL shenanigans: I don’t understand a great deal about Eggball other than there’s some sort of World Cup going on, England lost (as usual?) and the All Blacks are both terrifying with their pre-game Haka and also nigh on invincible.

Videos of the week: Ze Germans and Adidas celebrate their new footie kit (whether they’ll actually win anything in Brazil remains to be seen).

You won’t look at Jelly Beans the same way after watching this short film.

I have a feeling that Harvey Nichols’ ‘Sorry, I spent it on myself’ campaign might make secret Santa that little bit less festive (HT @LisaJHarris).

And finally: The brilliantly bizarre Miley Cyrus – Wrecking Ball (Chatroulette Version) has racked up over 31 million views in two days (HT @a_little_wine)!