The new job with Sainsbury’s is now three weeks old (and I am still loving it!), which also explains the relative quiet here in my personal blog. There are a ton of things that the amazing team in the press office deals with on a day in, day out basis. On top of that, we’ve had the President of South Africa visit our eco store in Greenwich, London; our CEO Justin King ran 32 miles around the UK for Sport Relief, and we’ve opened more than a dozen new stores around the UK.

At the same time we’ve kicked off our digital media strategy, which will centre around a connected group of sites, all held together by our corporate site. These including a corporate blog, Twitter, Youtube and Flickr accounts through which we are actively engaging bloggers and online journalists. Of course we will push out all our news through these channels (in so far as it makes sense), but we are of course also opening ourselves up to feedback, comments and criticism. We still have a lot of work ahead of us but I truly believe that we are on the right track and am massively excited to see where this takes us.

As you might expect, focusing on the online world in a professional capacity for Sainsbury’s has taken up most of my time, so much so that by the time I get off work, I am quite happy to remain in the offline world before heading off to bed. 🙂

Still, I have managed to (more or less) stay on track in my training for my very first half-marathon in Berlin at the end of the month and not even the British Airways strike will be able to keep me from competing. Today, I ran the Sport Relief 6 Mile run at Embankment and was very happy with my 49 minute time and am looking to tame the 21 km through the German capital in less than 2 hours.

I’ll leave you with our recent and utterly unforgettable trip to Little Palm Island in Florida. Four days of total relaxation inspired me to pick up the camera again and get back to shooting and I am really quite happy with some of the results.