I’ve been a huge fan of The Ginger Runner and Billy Yang for a while now. Both are excellent runners as well as filmmakers and their GoPro isn’t ever too far away when they’re out for a run. A long time subscriber of their YouTube channels, I find myself eagerly looking forward to their next adventure – more often than not featuring amazing mountain scenery, glorious trails and regular guest appearances by some of the Ultrarunning elite.
Time-lapse photography has been around for a long time. It’s always been a very manual, time consuming process. Timing systems and software have made the process easier and in recent years we’ve seen more an more moving time-lapse shots, where the camera is mobile. To get that to work, you need a rig to steady the camera while it moves. Not cheap and another layer of difficulty.
Instagram have just gone and launched a free iOS app called ‘Hyperlapse‘, making moving time-lapse photography easy and accessible to anybody who can hold an iPhone. You don’t even need a tripod to hold your phone steady, the app does this for you. Continue reading “Instagram’s Hyperlapse and how brands are getting on board”
Missed opportunity for the Premier League?
After a fabulous footballing summer for German Arsenal fans, the Premier League finally started up this weekend. The Gooners squeaked past Crystal Palace on a sunny Saturday. Marvellous.
And after a World Cup where Twitter really came into its own, dedicating entire sections of its service to updating users about live games, reporting on the Tweets per minute from key incidents and the usual banter, you’d think that the FA might pick up on the popularity of sharing instant reactions to games – especially when instant reactions often also mean the instant replay of that cracking goal, or that ridiculous decision, or Santi getting sprayed in the face by the ref who can’t quite get the vanishing spray to work. Continue reading “Vine – a missed opportunity for the Premier League?”
More from the World Cup
What a bonkers tournament it’s been thus far. Everybody’s agreed to ignore the principles of defending and to score as many goals as possible. Makes for great entertainment, but perhaps not so brilliant for the nerves of some fans. Well, except if you support the Dutch. Ugh.
Twitter’s gone big, with a permanent fixture in the feed directing people to matches currently live and actively promoting tweets with score updates.
The BBC and ITV are also both integrating Twitter into their live broadcasts, asking viewers about tactics and subs. ITV wants viewers to share their #goalface (mind you, since England’s premature exist, opportunities for audience participation has taken a back seat).
Some more World Cup bits that caught my eye:
- Dot Design have pulled together four PR stunts inspired by the tournament – most of which turned out to be rather less brilliant. The list includes Asda’s wearable England Flag, Paddy Power’s Brazilian, and Delta’s ill-advised use of images
- Nike is doing a better job at creating buzz around the World Cup than the official sponsor Adidas
- The New York Times has some nifty interactive elements adding a bit more depth to their World Cup coverage. I particularly liked their ‘spot the ball‘ game, where you’re confronted with images from games where the ball has been shopped out. You need to deduce from player sight lines and positions where the ball could be (here’s round 2, and round 3). Their interactive table on who has the best chances to proceed to the next round is also rather clever
That’s it. That’s all you can do with a new mobile messaging app called Yo. Yo has taken the the concept of a character limit to the extreme. It not only limits you to just two characters, it also limits you to putting the Y first. Then the o.
The app was launched on April Fool’s Day, has 50,000 users and those people have sent each other 4 million Yo’s. The app has secured $1.2 million in funding.
As Colbert asks: “Y?”
The makers of the app talk about context. That the meaning of a Yo is dependent on the environment, the time of day, the sender/recipient. Thank you captain obvious.
Techcrunch goes into a bit more depth on this, talking about digital dualism and that for Yo users (YoYos?), apps like Yo, Snapchat, Whisper and Secret are used in the now, as an extra digital layer atop of their real life.
Only that younger generations don’t discern between the two. For them, the Venn Diagram between digital and real is just a circle. The overlap is complete. Or, as Techcrunch so wonderfully puts it:
The brief popularity of Yo is a signal of a larger trend. Software developers are today tasked with a bigger problem than convenience or accessibility or distribution. The line between our physical lives and the lives we lead in our minds, with our thumbs, on a touchscreen, is rapidly fading. Yo may be just a touch too basic (bitch) to last for the long haul, or perhaps Yo is the beginning of a new era in push notifications. But apps that integrate pieces of our real-world lives are just settling in for a long stay.
Brilliantly, Ad Age was quick to react and asked its readers about their Yo strategy, providing some helpful questions:
If a cultural event of any significance occurs, make sure to send a YO from your brand. You won’t be able to explain why you sent it, but consumers will understand.
Since receiving funding, Yo has been hacked by three college students. They were able to access telephone numbers and send messages.
Twitter supports gifs, freaks out
This week, Twitter announced it now supports animated gifs, by posting an animated gif. Simple.
And of course, the Internet was all like
Hootsuite pulled together some of their favourite reactions to the announcement.
Difficult to miss the fact that the Oscars of advertising happened this week, with many an ad bod descending upon the French Riviera. My Twitter feed was full of selfies on boats and linkbait posing as insight. Still, some good bits did catch my eye:
- Utility, authenticity, and storytelling win (HT @shingy)
- Earned media and collaboration more important than ever
- Apparently, it is still the year of the mobile (hell of a long year)
Bits and bytes
- Fab post by @jeremywaite about the six key rules set up by Twitter co-founder Biz Stone to build a happy company
- Expect to see this in all future content marketing presentations: the periodic table of content marketing
- Amazon launches a phone that ales you to buy anything you take a photo of. The Internet isn’t impressed
- Facebook takes on Snapchat with it’s own ‘messages will self-destruct after reading’ platform Slingshot. The catch: in order to see what your friend is sending you, you have to send them something in return
- Ikea kicked off a bit of a storm this week when it transpired that they were forcing the wonderful ikeahackers.net to shut down. Thankfully, cooler heads prevailed and it looks like the site will stay up, perhaps with a new name. What a massive own-goal that would have been!
Videos of the week
French supermarket took a page out of Sainsbury’s playbook and launched their own version of our ‘Love ugly fruit and veg‘ campaign from two years ago called ‘Les fruits et légumes moches’. Great to see other supermarkets share the love.
OK Go have a new single. The single has a video. As is the norm with OK Go, their videos are always spectacular. This effort features a plethora of optical illusions that will leave you brain bamboozled and clicking that replay button. Must watch!
Durex wants footballers to stop faking it.
@BoringMilner asks @Asda if they have any stores in Brazil as he’s run out of tea bags. Well played Asda, well played (HT @a_little_wine).
John Oliver explains Net Neutrality…
Veteran Daily Show and Senior Britishness Correspondent John Oliver has made a name for himself in the US during his time on Jon Stewart’s (more or less) daily comedy news show.
Oliver recently landed his own weekly show on HBO called ‘Last Week Tonight‘, essentially The Daily Show, but longer and without studio guests.
In a recent episode, Oliver produced the best summary of Net Neutrality I have seen. Period. From how and why it came about, to what it actually means, how ridiculous and wrong it is and – here’s where it get’s interesting – to what people can actually do to stop cable companies and ISPs from ‘fixing a system that isn’t broken’.
Utterly brilliant and this week’s must watch clip:
Not only is Oliver’s summary bang on, but his call to action to “Internet commenters, monsters and trolls” is likely to have been the cause of the FCC’s website going down, as he directs viewers to unleash their vitriol on the FCC which is accepting feedback on the proposed changes until July 15 (or, as it’s called in FCC Doublespeak: Protecting and Promoting the Open Internet).
… or why I get my news from satirical news media
It is bizarre when a comedy news show such as Last Week Tonight does a better job of explaining what’s going on in the world that ‘traditional’ media.
In fact, a study found that another Daily Show alumni, Stephen Colbert, did a better job of teaching viewers about the role of money in US politics on his satirical news show than the actual news. The University of Pennsylvania found that viewers of ‘The Colbert Report’ were more informed about campaign financing than viewers of CNN, MSNBC and FOX News (OK, no surprise at the last one).
Now, I tried finding a clip of Colbert apologising to his viewers about actually informing them about the news. What I found instead is a clip of Hapless CNN Anchor and Marginally Less Hapless Media Pundit ‘analysing’ how Colbert does a better job of what CNN and news outlets should be doing.
My favourite part is when Hapless CNN Anchor says: “[Colbert] has this certain je ne said quoi, if you will, right, but, but, but, they dedicate, like, chunks of time on that show to something such as [campaign financing] and he pulls it off!”
Later in that same clip, Hapless CNN Anchor goes on to concede, that of course a 24 hour news channel like CNN is at a disadvantage, because Colbert has an audience that keeps coming back and a room full of writers who helps him write the jokes!
The mind boggles not only at how oblivious Hapless CNN Anchor is to the words that are coming out of her mouth, that this actually aired on CNN, but that the clip below is hosted on CNN’s YouTube channel!
The CIA goes social
The @CIA joined Twitter and Facebook this week. Looking past the fact that they’ve had a presence on Flickr and Youtube for a while and, let’s face it, have been following all of us for longer than that, it seems they’ve definitely learnt a thing or two about the appropriate tone of voice on social, especially Twitter.
According to the CIA’s website, their new accounts will be used to share “the latest CIA updates, #tbt (Throwback Thursday) photos, reflections on intelligence history, and fun facts from the CIA World Factbook“.
Let’s have a look then, shall we?
It’s generated well over 250k retweets an a wave of public support and praise for an organisation that in recent time has had its fair share of cock-ups.
Despite the brilliance of poking fun at the Glomar Response and thereby harking back to (arguably) the golden days of spying during the Cold War, I really was very surprised at the almost exclusively positive reaction to the tweet.
Well, except for WikiLeaks.
And Gawker – their reaction is perhaps more eloquently put, by Vice.
I find the reaction, especially to the Tweet, immensely disconcerting. Almost as if that cheeky message somehow absolves the CIA from all the other controversies surrounding the Agency. Just have a look at their Twitter bio:
Far less cuddly and cute now. We get shit done. That sure gives their first Tweet a slightly more sinister edge.
Over on the CIA’s Facebook, the reaction to Big Brother getting on board has been a little more tempered – both in terms of numbers but also fan-girling. This will be due in part to the nature of Facebook being more of a closed network but also down to the more serious tone in their first posts about the anniversary of D-Day.
Still, the reaction on Facebook is much more in line with the cynical tone that I’ have expected on Twitter:
Still, spy-hats off to the spooks for a genius PR move – I’m looking forward to more unclassified content and a peek under that trench coat.
Sainsbury’s Food Rescue
We waste 4.2 million tonnes of food and drink each year in the UK. That translates as a loss of £60 per month for the average family.
Searches for recipes using leftovers have surged by 1/3 compared to last year, with 2/3 of those searches made via mobile devices.
This is why Sainsbury’s and Google have launched Sainsbury’s Food Rescue. The tool gives people practical help and inspiration on using up ingredients that can often lay forgotten at the back of the fridge or cupboard.
Food Rescue will also provide some insight into what food the UK saves and how that differs across the country:
- the most rescued ingredient is a potato
- 176 Feed Rescue recipes have been made since launch
- £1.30 aAverage saving per recipe
Bits and bytes
- Whole Foods uses an internal photo sharing community where staff shares images from stores to glean insight into which displays work well without giving away a competitive advantage
- Google now treats brand mentions as links. They’re not like ‘express links, things you can click that will take you some place else, but rather ‘implied links’. Which means that every brand mention is now a link to your website. Or, more succinctly as this marvellous info graphic from MC Saatchi puts it: PR = SEO
- Twitter is in trouble: losing users, inactive accounts, too much noise. It has lost more than half its market value, a staggering USD18 billion, since late December. Here’s how Twitter can avoid becoming irrelevant
- Bit of ad-porn? Cannes Lions 2014 top 100 contenders, compiled by Per Pedersen, Deputy Worldwide Chief Creative Officer at Grey
Videos of the week
Mexican retailer Coppel teams up with world freestyle champion @seanfreestyle to play a little prank on some unsuspecting kids.
On the slightly less skilled front, we have Zidane, Bale and Moura smashing up Beckham’s house while looking street in their Adidas gear.
And then there’s this fantastically bizarre clip by Polish window maker Drutex featuring Philipp Lahm, Andrea Pirlo and Jakub Blaszczykowski showing students who’s best at keepy uppy only to then find out that great footballers not only have great skills in common, but also great windows. Windows for champions. Seriously. That’s the actual slogan (at least in the German translation).