I’ve been a huge fan of The Ginger Runner and Billy Yang for a while now. Both are excellent runners as well as filmmakers and their GoPro isn’t ever too far away when they’re out for a run. A long time subscriber of their YouTube channels, I find myself eagerly looking forward to their next adventure – more often than not featuring amazing mountain scenery, glorious trails and regular guest appearances by some of the Ultrarunning elite.
Time-lapse photography has been around for a long time. It’s always been a very manual, time consuming process. Timing systems and software have made the process easier and in recent years we’ve seen more an more moving time-lapse shots, where the camera is mobile. To get that to work, you need a rig to steady the camera while it moves. Not cheap and another layer of difficulty.
Instagram have just gone and launched a free iOS app called ‘Hyperlapse‘, making moving time-lapse photography easy and accessible to anybody who can hold an iPhone. You don’t even need a tripod to hold your phone steady, the app does this for you. Continue reading “Instagram’s Hyperlapse and how brands are getting on board”
Missed opportunity for the Premier League?
After a fabulous footballing summer for German Arsenal fans, the Premier League finally started up this weekend. The Gooners squeaked past Crystal Palace on a sunny Saturday. Marvellous.
And after a World Cup where Twitter really came into its own, dedicating entire sections of its service to updating users about live games, reporting on the Tweets per minute from key incidents and the usual banter, you’d think that the FA might pick up on the popularity of sharing instant reactions to games – especially when instant reactions often also mean the instant replay of that cracking goal, or that ridiculous decision, or Santi getting sprayed in the face by the ref who can’t quite get the vanishing spray to work. Continue reading “Vine – a missed opportunity for the Premier League?”
More from the World Cup
What a bonkers tournament it’s been thus far. Everybody’s agreed to ignore the principles of defending and to score as many goals as possible. Makes for great entertainment, but perhaps not so brilliant for the nerves of some fans. Well, except if you support the Dutch. Ugh.
Twitter’s gone big, with a permanent fixture in the feed directing people to matches currently live and actively promoting tweets with score updates.
The BBC and ITV are also both integrating Twitter into their live broadcasts, asking viewers about tactics and subs. ITV wants viewers to share their #goalface (mind you, since England’s premature exist, opportunities for audience participation has taken a back seat).
Some more World Cup bits that caught my eye:
- Dot Design have pulled together four PR stunts inspired by the tournament – most of which turned out to be rather less brilliant. The list includes Asda’s wearable England Flag, Paddy Power’s Brazilian, and Delta’s ill-advised use of images
- Nike is doing a better job at creating buzz around the World Cup than the official sponsor Adidas
- The New York Times has some nifty interactive elements adding a bit more depth to their World Cup coverage. I particularly liked their ‘spot the ball‘ game, where you’re confronted with images from games where the ball has been shopped out. You need to deduce from player sight lines and positions where the ball could be (here’s round 2, and round 3). Their interactive table on who has the best chances to proceed to the next round is also rather clever
That’s it. That’s all you can do with a new mobile messaging app called Yo. Yo has taken the the concept of a character limit to the extreme. It not only limits you to just two characters, it also limits you to putting the Y first. Then the o.
The app was launched on April Fool’s Day, has 50,000 users and those people have sent each other 4 million Yo’s. The app has secured $1.2 million in funding.
As Colbert asks: “Y?”
The makers of the app talk about context. That the meaning of a Yo is dependent on the environment, the time of day, the sender/recipient. Thank you captain obvious.
Techcrunch goes into a bit more depth on this, talking about digital dualism and that for Yo users (YoYos?), apps like Yo, Snapchat, Whisper and Secret are used in the now, as an extra digital layer atop of their real life.
Only that younger generations don’t discern between the two. For them, the Venn Diagram between digital and real is just a circle. The overlap is complete. Or, as Techcrunch so wonderfully puts it:
The brief popularity of Yo is a signal of a larger trend. Software developers are today tasked with a bigger problem than convenience or accessibility or distribution. The line between our physical lives and the lives we lead in our minds, with our thumbs, on a touchscreen, is rapidly fading. Yo may be just a touch too basic (bitch) to last for the long haul, or perhaps Yo is the beginning of a new era in push notifications. But apps that integrate pieces of our real-world lives are just settling in for a long stay.
Brilliantly, Ad Age was quick to react and asked its readers about their Yo strategy, providing some helpful questions:
If a cultural event of any significance occurs, make sure to send a YO from your brand. You won’t be able to explain why you sent it, but consumers will understand.
Since receiving funding, Yo has been hacked by three college students. They were able to access telephone numbers and send messages.
Twitter supports gifs, freaks out
This week, Twitter announced it now supports animated gifs, by posting an animated gif. Simple.
And of course, the Internet was all like
Hootsuite pulled together some of their favourite reactions to the announcement.
Difficult to miss the fact that the Oscars of advertising happened this week, with many an ad bod descending upon the French Riviera. My Twitter feed was full of selfies on boats and linkbait posing as insight. Still, some good bits did catch my eye:
- Utility, authenticity, and storytelling win (HT @shingy)
- Earned media and collaboration more important than ever
- Apparently, it is still the year of the mobile (hell of a long year)
Bits and bytes
- Fab post by @jeremywaite about the six key rules set up by Twitter co-founder Biz Stone to build a happy company
- Expect to see this in all future content marketing presentations: the periodic table of content marketing
- Amazon launches a phone that ales you to buy anything you take a photo of. The Internet isn’t impressed
- Facebook takes on Snapchat with it’s own ‘messages will self-destruct after reading’ platform Slingshot. The catch: in order to see what your friend is sending you, you have to send them something in return
- Ikea kicked off a bit of a storm this week when it transpired that they were forcing the wonderful ikeahackers.net to shut down. Thankfully, cooler heads prevailed and it looks like the site will stay up, perhaps with a new name. What a massive own-goal that would have been!
Videos of the week
French supermarket took a page out of Sainsbury’s playbook and launched their own version of our ‘Love ugly fruit and veg‘ campaign from two years ago called ‘Les fruits et légumes moches’. Great to see other supermarkets share the love.
OK Go have a new single. The single has a video. As is the norm with OK Go, their videos are always spectacular. This effort features a plethora of optical illusions that will leave you brain bamboozled and clicking that replay button. Must watch!
Durex wants footballers to stop faking it.