The big event in tech this week was Apple’s annual World Wide Developer Conference. In a two hour keynote, the top brass at Apple talked about almost every one of their products (no mention of the iPod or Apple TV – the latter expected by some commentators due to the design of the conference featuring a square with rounded edges, much like the Apple TV device).

You can watch the whole thing here – it’s four hours long, so you’ll want to get comfy.

The bits to note:

• iOS 9 is coming and will be compatible with all iPhones and iPads – not just the new ones. The update focuses mainly on under the hood improvements to improve battery life and also smarten up search and predictive content. For example, when you plug in your headphones, the phone will automatically show up iTunes so you just need to hit play. Wired reckons the changes to iOS mean the death of the home screen as we’ll switch from app to app directly or use search, rather than head back to the home screen
• The announcement of Apple News should be interesting for media outlets and publishers alike: “News conveniently collects all the stories you want to read, from top news sources, based on topics you’re most interested in — so you no longer need to move from app to app to stay informed.”
• Apple Pay – it’s coming to the UK, for iPhone 6 and 6 Plus as well as Apple Watch. It’ll be limited to £20 and most of the bigger banks are already on board. You’ll even be able to use Apple Pay to on the TfL network
• Yosemite makes way for El Capitan which brings a number of performance enhancements, split screen, super powerful Spotlight search
• The Spotify killer is here – Apple Music. It will cost $9.99 per month (or a family pack for $14.99) – Wired reckons that likely work out as £8.99 in the UK, with a free three month trial.

• Apple Watch is becoming more of a stand-alone device with an update to Watch OS: the big news being that apps will run off the watch rather than on the phone via the Bluetooth connection to the phone. Third party apps will also be able to access the taptic engine as well as the digital crown – I’m excited to see if this will speed up some of the sluggish apps like the activity monitor. Developers will also be able to create their own ‘complications’, the fantastically daft name for the live previews of apps that you can set up to live on the watch face. At the moment, you can only add Apple’s own apps, soon you’ll be able to add third party complications. There are also some cosmetic changes (new Watch faces, wooo!)Still thinking of getting an Apple Watch?

You should read this review by The Oatmeal.

Best review I’ve seen, hands down (well, next to mine, of course…)

Bits and bytes

• An excellent long read about how Google finally got design and has transformed into a company that creates beautiful software. How did this happen? Fast Company reckons it’s down to the rise of mobile
• A browser extension that replaces boring pre-roll ads with award-winning pre-roll ads
• A study of more than 100,000 of Twitter’s top users shows that journalists and sports figures dominate the platform
• Live video streaming app Periscope has added a map view, allowing users to tune in to streams from specific locations across the globe
• Instagram has launched a redesigned website with bigger photos

Videos of the week

The Women’s World Cup is here and Nike have released a great little clip celebrating team USA.

Something to think about the next time you make toast – or switch on any electronic device: how many Roberts would you need to power it?

Somebody’s gone and shot a real-life version of Grand Theft Auto V. Amazing.

And finally

Real quotations from LinkedIn profiles read out loud by actors